Four model MSERIES line designed for specific travel, riding styles
Santa Cruz team rider Josh Bryceland will be racing on the new ENVE MSERIES wheels in 2014.
Wheel-maker ENVE has announced a new series of carbon rims and wheelsets called MSERIES, designed to meet the needs of four specific rider types, according to the company. Sharped-eyed consumers spotted one of the wheels—the new M70thirty—last week in promo materials for Santa Cruz’s new 27.5-inch Nomad Carbon, and the internet has been abuzz with speculation ever since.
The new wheel model names are based on intended-use ratios of downhill to uphill, so the M50fifty is an even-split cross-country race wheel, while the M90ten is designed to go downhill 90-percent of the time, making it ENVE’s full downhill rim. In between the two are the M60forty trail rim and the aforementioned M70thrity all-mountain rim. ENVE has supplied a chart detailing intended travel and tire sizes for riders to determine their wheel choice.
Additionally, ENVE say they ride tune each of the new rims with specific depth and width specifications.The specs are determined by pairing each rim model with the predominant tire widths used for the defined ride application to optimize handling and traction.
Lighter, stronger rims
“These four models consider a rider’s propensity towards descending versus ascending and are named accordingly,” says ENVE via press release. “Fundamental in the design of each new rim is a structure and shape that provides improved vertical compliance without sacrificing lateral stiffness.”
ENVE also says the MSERIES rims are both more impact resistant and lighter than their first-generation predecessors. The new 29-inch rim M50 weighs in at 320 grams some 65 grams lighter than the 29 XC rim it supplants.
Tubeless of course, but hookless as well
Like the new Ibis wheelsets we reported on yesterday, some of Specialized’s Roval models—and thousands of motorcycle and automobile designs that came before it—the MSERIES rims are hookless, a move that is said to reduce weight, up durability and save cost.
“Our beadless hook design has performance implications that include better tubeless performance, pinch flat resistance, and impact durability,” said Lead Engineer Brett Satterthwaite. “It’s a design that truly plays to the strengths of full carbon construction.”
Colorful decal optons
Many riders have been, pardon the pun, envious of the color-matched rim decals Santa Cruz has been offering on their bikes, and now ENVE is selling wheel sets in color-matched options and even offers a custom Pantone color match decal service for a $150 upcharge.
ENVE’s new MSERIES is now shipping to authorized dealers and distributors around the world. The new MSERIES will also be available on select complete bike models from ENVE OEM partners Cannondale, Santa Cruz Bicycles, Turner, and Intense.
ENVE MSERIES Composite Wheelsets and Rims
All wheel models are the same price:
- Rim Only: $999/rim
- Wheelset w/ DT 240 $2718
- Wheelset w/ Chris King $2750
- Wheelset w/ DT 180 $3298 (M50,60,70 model only)
For more information visit envecomposites.com.