Hutchinson Tires Launches Dealer Direct and Rep Program Strategy

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Hutchinson Tires launches dealer direct program in the US market
Rahsaan Bahati is first regional rep

Trenton, New Jersey, October 30, 2012—Hutchinson Tires launches dealer direct program in the US market. Hutchinson’s first regional rep is Rahsaan Bahati who will cover the Southern California territory.Kevin Buchet, Hutchinson’s North American Sales and Marketing Manager confirms, “This new endeavor will put Hutchinson tires and products in front of dealers and ultimately in front of consumers. Our new rep based sales-marketing strategy will offer technical presentations to retail shops as well as the opportunity to place direct program orders. We’re convinced that this direct to dealer program model will be the most effective way to demonstrate Hutchinson’s technical prowess (Road Tubeless, UST and Serenity flat-proof tires) and Hutchinson’s “Made in France” quality. We’re combining this strategy with an across the board 25% average msrp price reduction for road tires and 10% for MTB tires. Please note that this strategy will not replace Hutchinson distributors as sales channels to shops but only reinforce their sales efforts.”

Rahsaan Bahati is a preeminent North American road and track racer. His Bahati foundation helps inner-city kids discover cycling. “As a pro bike racer for nearly 20 years I’ve had the luxury of racing some of the worlds finest bicycle products. Just as I love racing the best products, I also love working for the best companies. During my cycling career I have only represented products I truly believe in and this is why I’m extremely excited to have the opportunity to work with Hutchinson North America. This opportunity will allow me to interact with distributors, bike shops and most important, the consumer.”

Source: Richard Goodwin

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