BETHEL, CONN. – May 20, 2008 - Cannondale Sports Group (CSG) President and CEO Jeff Frehner announced today that Cannondale Bicycles has committed to join IMBA and Bikes Belong at the corporate sponsor level. This sponsorship is part of the CSG’s expanding advocacy plan, which includes both maintaining current efforts and further developing new partnerships.
“Bicycle advocacy is an important goal for the Cannondale Sports Group. By collaborating and supporting IMBA and Bikes Belong we will be able to help grow the cycling community on a regional and national level,” said Frehner. “During my years of employment with Quality Bicycle Products (QBP) I gained an appreciation of the real impacts a strong advocacy program can have on a business and in a community. Now more than ever, advocacy is a necessary action for all bike users and producers.”
IMBA and Bikes Belong are two organizations known for getting people on bikes with safety programs, advocacy, and creating more places to ride. Cannondale Bicycles was a member and active participant in both organizations. It showed early support as an IMBA member from 1991 – 2002 and was one of the original ten members of Bikes Belong with a membership from 1999-2002.
“We’re thrilled to have Cannondale joining as an IMBA Corporate Member. Their level of support is fantastic and provides critical support for our nationwide advocacy efforts to build, preserve and enhance trails for all mountain bikers,” said Rich Cook, IMBA’s Development Director.
“Cannondale was one of the visionary companies that launched Bikes Belong back in 1999,” said Tim Blumenthal, Bikes Belong Executive Director. “We are delighted to welcome them back now as a dues-paying corporate member to help get more people riding bicycles more often.”
With the support of CSG, Cannondale will renew memberships in both organizations and once again provide the commitment and dedication it showed in years past. “We are extremely excited to be part of a passionate group of brands that believe in the bicycle having a greater purpose,” said Scott Struve, Cannondale Global Director of Marketing. “Our mission includes both active and financial involvement with both Bikes Belong and IMBA. We look forward to seeing the population of cyclists grow as a result.”
Cannondale Sports Group and Cannondale Bicycles are part of Dorel Industries (TSX: DII.B, DII.A).
Founded in 1971, Cannondale is a global designer, developer and manufacturer of high performance bicycles, apparel and accessories. With a strong reputation for continuous innovation and quality, the company is headquartered in Bethel, Connecticut, USA, with offices in Canada, Holland, Japan, Switzerland, Australia, and a manufacturing facility in Bedford, Pennsylvania.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOi have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.
US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada and Dorel Home Products. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.
source: Michael De Leon