IMBA Hits a Home Run at Interbike 2011


The mountain bike advocacy movement has been gaining momentum because you, IMBA’s partners, are helping spread our message farther and wider than ever before. Your enthusiasm was wonderfully evident at this year’s Interbike gathering.

Highlights include seeing IMBA’s Pete Webber inducted into the Mountain Bike Hall of Fame, and hosting more than 230 attendees for our annual IMBA breakfast. Over the course of the week we were grateful to have 435 individuals and retailers, as well as 15 new brands, join IMBA.

Not only did we forge new partnerships, we also met with many of our current partners and were thrilled by their ongoing membership commitment. We are equally excited to see IMBA’s corporate partners spreading our messages through their media and social networks.

A special thanks to Interibke’s organizers for repeatedly shining a spotlight on us during the show.

Enjoy the brief news updates below, and I hope to see you on the trail soon!

Bicycle Technologies International Launches Advocacy Round-up

A new program launched by Bicycle Technologies International (BTI) shares their support for IMBA and makes it easy for their customers to join them by rounding up their total at check-out. Shari Heier, BTI’s Advocacy Liason says, “I only wish we had thought of this years ago. It was such a simple and affordable way for us to help engage retailers with bike advocacy. This is surely a testament to the great work that IMBA does for our industry.”

Conservation Alliance Awards $20K Grant to IMBA

The Conservation Alliance recently awarded a $20,000 grant to to help IMBA permanently protect high-quality lands in Colorado’s White River National Forest through federal designations that are companions to Wilderness protections, and to use the protocol developed to create this legislation to protect additional acreage surrounding Wilderness areas throughout the country.

IMBA’s Take a Kid Mountain Biking Day Sees Record Turnout

On Oct. 1, more than 200 registered events hosted thousands of young riders for IMBA’s annual youth mountain biking celebration. Rides were held across the United States and Canada, as well as Australia, Italy, Malaysia, Mexico and South Africa. Also noteworthy was the fact that at least five rides were held at U.S. national parks, with the NPS lending their support as a partnering organization.

Source: Richard Cook, IMBA Development Director

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