Often times we focus on the subject of advocates and their trails. Every once in awhile we mention the land managers, but rarely do we (the Trail Care Crew) get to talk about the industry. This past weekend we had the opportunity to work closely with an industry partner who is working towards a positive impact in their community.
JensonUSA was the host for our most recent visit to Riverside, California. Since moving to this city of 325,000 of people last spring, they have become a catalyst for re-energizing mountain bike advocates in the area. Their facility is just a stone’s throw away from Sycamore Canyon, a beautiful park on the south side of Interstate 215. Picture granite boulders and domes on grassy hillsides, surrounded by snow capped mountains in the distance. This place has an amazing landscape in an equally spectacular setting.
Lunchtime rides are common practice at this company; we got to join one as we set out on our ‘rolling’ trail overview on Thursday afternoon. Aside from the incredible backdrop, we were most impressed by the people pedaling through it. Fun, smart, and positive, the folks from JensonUSA were a good barometer for everyone else we would meet throughout the weekend.
The local cyclists in Riverside and the surrounding areas realize that Sycamore Canyon is an important community asset and are ready to take their advocacy to the next level. To complement their current trail steward activities, we spent some time with them discussing strategies for a more cohesive mountain bike community. Their first goal, get organized for trail maintenance, will go a long way to show the City of Riverside that they are very valuable part of its vision to be a bicycle friendly place.
The timing of our visit to Riverside could not have been more perfect. The sky was blue and the air was clear and we could see all the way to a great future for mountain biking in the Inland Empire.
BIG THANKS to Luis Razo and his wife Gricelda for being the most excellent hosts. Thanks also to Mike, Jared, Andy, and the rest of the JensonUSA crew for their hard work and dedication to bicycles, advocacy, and Sycamore Canyon. Thanks to the City of Riverside for our TBS venue (Bobby Bonds park), lunch, tools, and including mountain biking in their bicycle friendly vision. Thanks to everyone who came out on Saturday to learn about sustainable trails. Finally, THANK YOU to everyone who came out to ride on Sunday. It was a blast to say the least…Sausages!
More Info at: http://www.livelearnride.com/