Industry Nine factory tour video

In depth with Made With Love series

Company Spotlight Video
Made With Love

Since the company’s first wheels hit the ground in 2004, it has been continually innovating every process involved.

Most people might know Industry Nine by its wheel’s signature buzz, and while the internals that create the noise are impressive, the process and community behind the entire wheel itself is equally remarkable. Since the company’s first wheels hit the ground in 2004, it has been continually innovating every process involved, be it at the drawing board, in machine shop or on the assembly line. Get a glimpse of the process—from lathing to lacing—in this episode of Made With Love.

Series Description

Manufacturing—most people don’t think of it as glamorous, but there is an allure to it that inspires and drives creation. The process and production behind modern mountain bikes and their associated products is an art form in itself, one that captivates both bike nerds and bike jocks alike. Made with Love is a series designed to capture the literal nuts and bolts upon which our sport is built: The components and people that bring bikes from the assembly line to trail.

Photo Thumbnails (click to enlarge)

About the author: Francis Cebedo

The founder of mtbr and roadbikereview, Francis Cebedo believes that every cyclist has a lot to teach and a lot to learn. "Our websites are communal hubs for sharing cycling experiences, trading adventure stories, and passing along product information and opinions." Francis' favorite bike is the last bike he rode, whether it's a dirt jumper, singlespeed, trail bike, lugged commuter or ultralight carbon road steed. Indeed, Francis loves cycling in all its forms and is happiest when infecting others with that same passion. Francis also believes that IPA will save America.


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  • Lance LegStrong says:

    pretty depressing. Imagine building 10-15 wheel sets a day, 5 days a week, for life.

    I now understand from video why these wheels are so expensive. Grade 300 29″ was $1255

    My bike was the same price.

  • Dale Tennett says:

    Awesome video and shop!! Great to see these guys keep most manufacturing here in the good ole USA. They need some twin turret twin spindle Nakamura’s though!!

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