Interbike 2012 Closes With Record Attendance


Mtbr attended Interbike and we had a great experience. After several tumultuous years of competition, venue uncertainty, Interbike seemed to find its stride.

The Outdoor Demo was hopping and the appetite for alternate-sized wheels was voracious.  29ers were hot, fat bikes were a hoot and 650b bikes were snatched up faster than Iphone 5s. It was hot for sure but hydration was easily available with cold drinks everywhere.  The rocky, desert  conditions was still a harsh environment for bikes but familiarity and experience breeds success as things flowed smoothly at the outdoor demo.  Folks knew where to go on the well-marked XC trails as Fox even marked all the ‘climb-trail-descend’ sections. Shuttles ran smoothly for the downhill course as riders didn’t have to wait long for the flatbed trucks to take them up the hill. In addition, Fox Ford Raptors buzzed around taking riders up the hill.  One thing upleasant thing that didn’t go away though was flat tires. Dozens trudged back in shame every hour as their tubes succumbed to the dreaded pinch flat.

The Lower Level

The Indoor Expo was exciting as well. The place buzzed with new products and new business. Folks were enthusiastic and upbeat about the coming year. A really welcome surprise was the basement area was hopping with activity. Normally a ‘slow zone’ for first-time vendors, the downstairs expo area seemed twice the size of last year and access and signage into the area was obvious.

Next year, Interbike moves into Mandalay Bay and it seems to be a welcome move. No one knows much about the new venue but it is familiar enough not to cause anxiety and it seems refreshing enough to get a change away from the old Sands Convention Center.

Interbike seems to have found its place in the new competitive landscape of manufacturer dealer camps, mini-tradeshows and Eurobike. Interbike is the premiere North American show where manufacturers and dealers connect to wrap up the season and prepare for next year. And for the bike industry, it is the place to reconnect and strengthen relationships.


San Juan Capistrano, Calif. – September 24, 2012 – Interbike, the largest bicycle industry trade show in North America, today announced final numbers from the 2012 event last week. The 2012 show marked a significant increase over 2011.

Total attendance was 25,536, compared to 23,270 in 2011 resulting in an increase of 2,266 or approximately 10%. Total number of physical retail store locations (store count) was 4,160, compared to 3,975 in 2011 resulting in an increase of 185 or approximately 5%. Attendance from buyers – comprising of retail buyers distributors and importers – increased 6% over 2011 numbers.

“To say we’re pleased with the 2012 show is an understatement,” said Pat Hus, Managing Director of Interbike. “Our goal was to create an ideal environment where decision makers can get educated on 2013 product, learn new business practices through our seminars & panel discussions, network and ultimately conduct the business of cycling among the best and the brightest in our industry – and I believe we accomplished that goal.”

Some highlights from Interbike 2012 include:

  • Largest ever attendance at OutDoor Demo; 10% increase over 2011
  • More than 60 educational seminars, tech clinics and panel discussions
  • More than 250 new exhibitors showcasing product in The LAB
  • Live-streamed video from the Interbike Media Center with more than 20 interviews from leaders in the cycling industry

Interbike returns to Las Vegas in 2013 at its new home, the Mandalay Bay Convention Center. The show begins with OutDoor Demo in Boulder City, NV on September 16-17, 2013, followed by the Interbike Expo from September 18-20, 2013.

About Interbike
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates markets and produces high-quality expos and educational conferences. Interbike ( gathers more than 1,200 cycling-related brands and more than 25,000 total attendees annually.

Interbike will begin at OutDoor Demo from September 16-17, 2013, in Boulder City, NV, followed by the Interbike Expo from September 18-20, 2013, at the Mandalay Bay Convention Center in Las Vegas, NV.

Source: Justin Gottlieb, Communications and PR Director

About the author: Francis Cebedo

The founder of mtbr and roadbikereview, Francis Cebedo believes that every cyclist has a lot to teach and a lot to learn. "Our websites are communal hubs for sharing cycling experiences, trading adventure stories, and passing along product information and opinions." Francis' favorite bike is the last bike he rode, whether it's a dirt jumper, singlespeed, trail bike, lugged commuter or ultralight carbon road steed. Indeed, Francis loves cycling in all its forms and is happiest when infecting others with that same passion. Francis also believes that IPA will save America.

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