Interbike: Borealis Fat Bikes launches Turnagain fat component brand

Tubeless rims, hubs and rim strip kits among first offerings

Fat Bike Interbike

Interbike Mtbr

Interbike Turnagain Multi

Borealis Fat Bikes took Interbike by storm last year with their lightweight carbon fatbike framesets–a rarity at the time. This year the Colorado company is throwing a coming out party for their new fat component brand called Turnagain, offering wheel parts as their first foray.

Interbike Turnagain Bike

Borealis Fat Bikes’ Adam Loonie shows off his expedition-ready, Turnagain-equipped fatbike, complete with a set of Bike Bag Dude bags and Old Man Mountain fat-specific rear rack.

The FR100 tubeless-ready rim leads off for Turnagain with a 100mm wide, 935 gram hoop featuring a drilled-out design and 32 spoke capacity. Available in anodized red, black, blue and silver, the FR100s retail for $140 each. To make the FR100s tubeless the company is also selling their MagnumFAT rim strips which come in four colors–black, red, white or blue–to contrast or compliment the rim color.

A pair of fat hubs round out the line–the FH 150 front hub and the FH197 rear hub–which, not surprisingly, are 32-hole designs with the front measuring 150mm wide and rear at 197mm. The $420 hubset comes in red, blue and black ano.

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This article is part of Mtbr’s coverage of the 2014 Interbike trade show in Las Vegas. For more from Interbike CLICK HERE.

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About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

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