A self-propelled cycling art and fashion show, Interbike’s latest addition brings
the cutting edge of urban cycle culture to life
SAN JUAN CAPISTRANO, Calif. - September 10, 2008 - Interbike, producers of North America’s largest bicycle industry trade shows, today announced they have teamed up with Momentum Magazine to produce the first “Urban Legend Fashion and Art Show” at Interbike 2008 on Sept. 25 at 5 p.m.
“The Urban Legend Fashion and Art Show will help feature the great gear, bikes and apparel that have been recently introduced for the increasingly important urban and transportation cycling categories,” said Rich Kelly, Interbike’s communication manager. “When we learned of Momentum’s innovative fashion show, which they produced earlier this year, we knew their show had the right mix of style, vibe and utility – all in a fun, unique atmosphere.”
Instead of a traditional catwalk, a road loop will be laid out on the floor of the Venetian’s Ballroom G, while bicycle-inspired artwork is displayed throughout the room. Urban Legend attendees will gather in and around the loop, while models ride among the audience. The innovative layout allows the models to display urban cycling apparel and bikes in action and allows each attendee a front row seat.
“Our team at Momentum produced a similar fashion show on a smaller scale in Vancouver earlier this year, and we jumped at the chance to bring cycling fashion and art to the forefront at Interbike 2008,” said Kohout. “Urban Legend is an awesome addition to the show and provides a huge opportunity for companies to display their gear and bikes for this important and growing category of urban cyclists.”
The Urban Legend Fashion and Art Show will highlight a range of stylish, smart, sexy and professional clothing that fit into everyday life and work great on a bike. Models will be sporting urban and casual cycling wear, not the typical Lycra shorts or jerseys, while riding urban, folding, utilitarian and commuting bikes.
Industry apparel and bicycles handpicked by Momentum Magazine’s Mia Kohout and her team, including gear by Interbike exhibitors such as:
- Nutcase Helmets
- Sheila Moon Athletic Apparel
Product submissions for possible inclusion in the Urban Legend Fashion and Art Show are due no later than Friday, September 12. To make a submission, send a lo-res photo and brief description to Mia Kohout at firstname.lastname@example.org. For art submissions, please send an email to Thomas Prehn at email@example.com.For schedule information about the Urban Legend Fashion and Art Show and other events at the 2008 Interbike International Bicycle Expo, please click here.
About Momentum Magazine
Momentum Magazine reflects the lives of people who ride bikes. The magazine provides urban cyclists with the inspiration, information and resources to fully enjoy their riding experience and connect with local and global cycling communities. For information about Momentum Magazine, please visit http://www.momentumplanet.com.
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.
The 2008 Interbike trade-only events begin with OutDoor Demo (September 22-23, 2008 in Boulder City), followed by the Interbike Expo, September 24-26 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 21-22 at Roger Williams Park in Providence, Rhode Island.
source: Maura Lansford, SOAR Communications