Interbike OutDoor Demo Looking Strong for September 2008

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Bicycle retailers and media can demo a broad range of products at Bootleg Canyon demo site, including cyclocross bikes on a cyclocross-specific course

Las Vegas – August 18, 2008 - Interbike today announced its annual OutDoor Demo at Bootleg Canyon, Nevada, is on schedule to meet or exceed last year’s event. As of release date, the OutDoor Demo has 63,500 of net-sold, square-feet of exhibit space and is continuing to grow as manufacturers submit exhibiting contracts.

“The OutDoor Demo continues to be an important event for manufactures and bicycle retailers,” said Rich Kelly, Interbike’s marketing manager. “Retailers want and need hands-on testing opportunities. The industry continues to introduce a broad range of bikes and accessories for different uses, such as cyclocross and commuting, and OutDoor Demo is the perfect opportunity to demo them all.”

This year’s edition of the OutDoor Demo will be held September 22-23, 2008, and will now include a cyclocross demo loop, prepared by CrossVegas, LLC, with 40cm high barriers interspersed along a 1-kilometer undulating course.

The 2008 Interbike OutDoor Demo expo area is returning to the Bootleg Canyon park, which was improved last year with landscaping and new pavement by Boulder City’s Parks and Recreation. Bootleg Canyon, home to one of the International Mountain Bicycle Association’s (IMBA) “Epic Rides,” features:

· An extensive groomed trail network
· Professionally built BMX track
· Closed-road loop
· Downhill-specific trails
· Dirt-jumping section
· Closed-cyclocross course

OutDoor Demo provides retailers from all over North America, international retailers and members of the media the opportunity to test 2009-model bikes and accessories from close to 130 exhibitors. Exhibiting companies at OutDoor Demo include Bell Sports, Cannondale, Giant, Jamis, Kona, Scott USA, Shimano, Specialized, SRAM and Trek Bicycles, to name a few.

Key sponsors of the 2008 Interbike OutDoor include:
· Cervélo – Road Demo Loop Start House
· Fox Racing Shox – Suspension Tuning Support
· GUsports – Official Energy Gel
· Mavic – Road Demo Loop Tech Support
· Park Tool – Rider Cooling Station
· Pedro’s – Bike Wash and Environmental Sustainability
· PowerBar – Official Energy Food
· Save Our Soles – Schwag Bag Contributor

Each year the bicycle industry gathers in Las Vegas to conduct the business of cycling. Produced by Interbike, the OutDoor Demo is the first two days of the industry’s weeklong trade-only event. The indoor portion of the show, the Interbike International Bicycle Expo, runs immediately following the OutDoor Demo and will be held at the Sands Convention and Expo Center in Las Vegas, September 24-26.

For more information about Interbike and other events and marketing opportunities surrounding the show, please visit www.interbike.com.

About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2008 Interbike trade-only events begin with OutDoor Demo (September 22-23, 2008 in Boulder City), followed by the Interbike Expo, September 24-26 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 21-22 at Roger Williams Park in Providence, Rhode Island.

source: Chip Smith, SOAR Communications

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