Interbike Releases Latest List of Exhibitors for Upcoming OutDoor Demo East


Interbike Releases Latest List of Exhibitors for Upcoming
OutDoor Demo East

Show management, exhibitors and the NBDA ramp up efforts to provide valuable demos, clinics and networking opportunities for east coast dealer base

SAN JUAN CAPISTRANO, Calif. – Oct. 13, 2008 – Interbike, producers of North America’s largest bicycle industry trade shows, today announced its latest exhibitor list for the inaugural OutDoor Demo East, to be held October 21-22, 2008, at the Roger Williams Park in Providence, R.I.

The current exhibitor list includes nearly 60 of the industry’s key bicycle, component and accessory manufacturers including Cannondale, Felt Bicycles, Fox Racing, Giant, Jamis Bikes, Mavic, Pedro’s, Specialized, SRAM, Highway Two, and Earth, Wind and Rider, among others. (The complete list of exhibitors is included at the end of this release)

The exhibiting company’s booths, product displays, demo products and staff will stretch across more than 60,000 gross square-feet of exhibit space in Roger Williams Park.

“Support for Outdoor Demo East continues to grow as manufacturers recognized the unique opportunity they have to reach east coast shop owners and staff who may not have been able to attend the Demo in Vegas this year,” said Andy Tompkins, Interbike’s show director.

Pre-show attendance information shows a strong concentration of regional buyers from Conn., Mass., Md., N.Y., N.J., N.H., Pa., and Va., with some buyers traveling from as far south as Fla., and as far west as Calif.

Exhibitors are putting their best efforts and product forward, capitalizing on the opportunity to meet with east coast dealers and buyers who may not have attended this year’s Interbike Expo and Outdoor Demo.

“For many years Specialized has shown our commitment to the industry by attending Interbike and Outdoor Demo in Las Vegas,” said Kathryn Grassl, USA event manager for Specialized. “We’re excited to extend this same commitment to east coast dealers by giving them the opportunity to demo our 2009 bikes a bit closer to home.”

Highlights from the Specialized demo fleet include the 2009 S-Works Epic (ridden to victory by Christoph Sauser at XC Worlds), the 2009 S-Works Era (World Champion Rebecca Rusch’s bike of choice) and Tom Boonen’s 2009 S-Works Roubaix SL2.

In addition to its demo fleet, Jamis Bikes is bringing a number of its show bikes from the Expo in Las Vegas. It plans to have no less than 40-50 models on display.

“Dealers often have limited time and a trip to Vegas to attend Interbike can be challenging for them,” said Carine Joannou, president and CEO of Jamis Bikes. “Outdoor Demo East is located in an ideal spot where hundreds of dealers are within a three-hour drive. We are pleased that we have an event on the east coast where dealers have the opportunity to see new 2009 product and test out the 2009 Jamis Bicycles.”

When dealers get their fill of demos, the National Bicycle Dealers Association (NBDA) will present its Super Seminar series in the Roger Williams Park Casino, a restored 1896 Colonial Revival building. NBDA Super Seminars titles include The Retail Store Manager as Leader, How to Make ’09 Turn Out Fine, Practical Methods and Systems to Increase Profits in Your Service Department, and Power Merchandising for Bicycle Retailers.

Mavic and SRAM will also offer technical product clinic during the two-day event. A highlight of SRAM’s 2009 line is sure to be their new Hammerschmidt transmission technology.

Providing a festival-like atmosphere, a DJ will be playing music all day and there will be a beer garden and concession stands for refreshment. On the evening of the first day, Pedro’s is sponsoring an industry networking party with free food and beer.

“Shop owners, staff and buyers who make the effort to attend Outdoor Demo East will not be disappointed,” continued Tompkins. “With the caliber of exhibitors and the effort they are making to connect with east coast dealers, attendees are guaranteed a valuable demo experience, top-notch technical clinics, and a great atmosphere for networking and spending time with the industry tribe.”

To learn more about the 2008 Interbike OutDoor Demo East please visit

Interbike Outdoor Demo East Exhibitors:
AMB i.t. US, Inc.
Action Bicycle USA Inc.
Advanced Sports Inc.
American Diabetes Association*
Cannondale Bicycle Corporation
Carver Bikes
Chris King Precision Components
Civia Cycles
Delta 7 Sports
Downeast Bicycle Specialists
Earth, Wind and Rider
East Coast Greenway Alliance*
Felt Racing, LLC
Finish Line Technologies
Fox Racing Shox
Giant Bicycle Inc
Gore Bike Wear
Haro Bicycle Corp., Masi Bicycles
Highway Two
Hydrapak, LLC
J & B Importers Inc.
Jamis Bikes
KHS / Freeagent Bicycles
Kenda USA
Kuota/Eurospek Inc
Louis Garneau USA
Marin Bikes
New England Mountain Bike Association*
NiteRider Technical Lighting Systems
Norco Performance Bicycles
Nuun & Co
Pacific Cycle, Inc., Schwinn, GT, Mongoose
Pedro’s Inc.
Rocky Mountain Bicycles
SRAM Corp.
Salsa Cycles
Santa Cruz Bicycles Inc.
Scott USA
Sigma Sport
Specialized Bicycle Components
Squirt LLC
Storck Bicycle GmbH
The Biking Solution
The Caitlin Raymond Int’l Bone Marrow Registry*
Thule, Inc.
Topeak/Todson Inc.
Uvex, Sports Inc.
VP Components Co Ltd.
Yakima Products Inc
Zipp Speed Weaponry

*Non-profit or Advocacy Organization

About Interbike
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike ( gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2008 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas. Dates for the 2009 OutDoor Demo East have yet to be determined.

source: Chip Smith, SOAR Communications

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