During this year’s Sea Otter Classic, Ellsworth announced the Name It. Win It. Ride It. contest to find a name for their new 180 mm travel Freeride bike. The winning name “Method”, submitted by Rick B. from Kent, WA, was finally chosen and he will soon be the proud owner of the newly named Ellsworth bike! Read our Ellsworth 180 mm Freeride Bike – Name It, Win It, Ride It. article for more information and photos of the Ellsworth 180 bike at Sea Otter.
There is a “Method” to the madness!
Congratulations to Rick B. from Kent, WA. for his submission of the new Freeride bike name, the Method! Descent came in at a very close second, with Avenge, Defiant and Departure trailing behind. Rick’s hometown is in the same neck of the woods where we handcraft our aluminum frames in the Pacific Northwest. There is a GOOD chance (if we can convince him) he will get to pick up his new bike from the folks who machine and weld it. The frames will not be available until late fall but stay tuned in the upcoming weeks for videos and photos of testing.
Rick’s reason for naming the Method:
Ellsworth is about simplicity, clean lines, and above all sticking to something that works rather than chasing the latest accronym or fad. The bike models and their names all reflect these traits as well as the feel of each individual model. The new frame is deserving of an equally defined and simple name. It should be something strong, but not overpowering. Method; a procedure, technique, or way of doing something, especially in accordance with a definite plan; order or system in doing anything; orderly or systematic arrangement. I don’t think a single word could more accuratetly describe what I see in how Ellsworth does things. It’s all about the “Method”. It’s about a system that works and finding new ways to refine or apply it. There is a “Method” to the madness!
Thanks to everyone who participated! Our runners up have some great prizes coming their way.
Stay tuned for more contests. We have a 24 Hours of Moab team entry to give away – dust off your video cameras, you have to work for this one.
Source: Ellsworth Bikes