Recognized as one of the best and most consistent riders in the world, Iron Fist looks to Greg to anchor the new Iron Fist Athletic line, which is why the deal will keep him with the company through 2016.
“I’m excited to join IF. The roots of the company started just down the road from me in Durban more then 10 years ago before kicking off in California,” said Greg Minnaar, “I actually remember buying a IF cap in 2001. Iron Fist is an edgy fashion line with exceptional quality. Now we can only wait for the 2013 Athletic line to launch.”
“Greg is an exceptional athlete and friend and he represents a huge step forward for Iron Fist and Iron Fist Athletics,” said Travis Anderson; Iron Fist CEO. “We are excited to be working with a champion like Greg. He’s exactly who we need to help us launch Iron Fist Athletic as a world class brand.”
Greg Minnaar is a world champion mountain biker from South Africa. Crowned downhill World Cup Champion 3 times since 2001, Minnaar has represented South Africa in the world championships every year since 1997, and he is always in the hunt.
About Iron Fist Clothing:
Iron Fist is by no means an ordinary clothing brand; its artwork and styling have set it apart from many of its streetwear counterparts. Making clothing because they feel like it, Iron Fist is impulsive, raw and unapologetic and has grown from strength to strength purely because of its diversity and constantly innovative approach to each season. Renowned for quality product with exceptional artwork from a barrage of some of the world?s best underground and street artists, Iron Fist is not for everyone, and they like it that way. The Iron Fist customer is an individual; a person who creates their own style.
Source: Kathy Sessler