Kaenon Polarized Announces Launch of New Website

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Newport Beach, CA — November 18, 2008 — Kaenon Polarized, the Southern California-based Luxury Performance™ eyewear brand, proudly announces the launch of its new website today, offering customers a truly unique online experience. A reflection of the quality, class and authenticity that defines the performance-driven lifestyle brand, Kaenon’s new website supports the company’s growth strategy by providing consumers a user-friendly platform with interactive educational features and enhanced ecommerce capabilities.

Featuring a useful Product Guide that helps customers select the best Kaenon styles based on gender, fit, sport, and environment, the new website is chock full of easy-to-use tools and resources. An educational section on polarization helps visitors learn about the importance of Kaenon Polarized lenses and the superior advantages of Kaenon’s patented SR-91 Lens Technology. The Online Store allows customers to securely and conveniently shop online or access the directory of convenient Kaenon retail locations for prescription and nonprescription eyewear.

“Our goal from day one has been to revolutionize the performance eyewear industry by developing optical excellence,” said Steve Rosenberg, founder and president of Kaenon Polarized. “We are excited to debut the new website which offers customers the same balance of sophistication, style and performance that holds true in our collection of polarized sunglasses; we call it Luxury Performance,” added Rosenberg.Kaenon seeks to expand its market share by providing better support for distributors, retailers and customers, as well as building a strong foundation for increasing brand recognition and awareness. Highly revered by top athletes and performers worldwide, Kaenon has steadily built its reputation as being the silent leader in polarized technology. Through solid relationships, superior design and advanced lens technology, Kaenon’s underground community is rapidly expanding.

For more information or to experience the evolution in Kaenon’s online positioning, please visit www.kaenon.com.

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Founded by elite-level sailor, Olympic sailing coach, and Southern California native, Steve Rosenberg and his brother Darren, Kaenon Polarized represents the culmination of Rosenberg’s 20+years of experience in the sports optics world as a sponsored athlete, sports marketer, and executive. Since its launch in 2001 with its patented SR-91 lens, Light Transmission Level Technology, and award winning KORE product, Kaenon Polarized has continued Rosenberg’s mission to provide the elite athletes and active lifestyle enthusiasts with the clarity of polarized optics and high-performance frames with superior fit and luxurious style. Today, Kaenon Polarized is the Luxury Performance choice of professionals in both land and water sports such as golf, baseball, snow, surf, kitesurfing, windsurfing, fishing, sailing, and automotive racing, as well as entertainers in film and music.

source: Kaenon Polarized

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