Kenny Roberts to do PR and Marketing for Magura Direct Team


Magura Direct, which distributes Magura, Vaude and Uvex, welcomes Kenny Roberts to their team. Roberts, who left the industry last August to concentrate on educational goals, will focus primarily on Public Relations and Marketing activities, and brings over 20 years of experience in the Bicycle Industry to the company. As one of Magura’s first US sales reps in 2003, Roberts is excited about returning to work with the Magura Direct team as they expand their presence in the US market.

“We’re excited to be working with Kenny again since he’s an industry veteran that we’ve known and respected for years. Kenny felt challenged to go back to school and finish his education and we hope to take advantage of his experience for our marketing and social media efforts”, says Magura Direct’s General Manager Jeff Enlow.

Roberts can be contacted at

source: Magura Direct

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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