Key Brands Committing to Interbike 2011

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Excitement builds as brands prepare for the industry’s annual gathering

SAN JUAN CAPISTRANO, Calif. – March 31, 2011 – Interbike, the cycling industry’s annual flagship trade event for the last 30 years, is quickly selling out as exhibitors large and small lock up their space for the September 14-16 show at the Sands Expo and Convention Center in Las Vegas.

“Interbike 2011 is already shaping up to be one of our biggest shows ever,” said Show Director Andy Tompkins. “The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike.”

Among 2011′s new exhibitors is outdoor apparel giant The North Face, which will join the apparel collections of long time exhibitors such as Canari Cyclewear, Champion System, Gore Bike Wear, Hincapie Sportswear, Louis Garneau, Pearl Izumi, and Primal Wear.

“We’re steeped in mountain heritage and that doesn’t stop in the summer time– when the snow melts we love to bike,” said Aaron Carpenter, Vice President of Marketing, The North Face. “We are launching a Spring 2012 product line built around the concept of protection from the elements. Interbike is the best avenue for us to reach the independent bicycle retailer channel and we’re looking forward to participating in the bicycle industry’s annual gathering.”

In addition, several key brands are returning to the show after short absences including Easton-Bell Sports and Kona Bicycle Company. Santa Cruz Bicycles returns for 2011 after rejoining the show in 2010.

“Coming into 2011, we have a number of new products and initiatives to roll out for 2012, and we see Interbike as a critical component to telling those stories,” said Pat Hus, Director of Sales for Easton Bell Sports. “We were pleased with the date and location changes that Interbike brought to the table this year, which made our decision to come back very clear.”

These returning brands join cycling’s biggest names exhibiting at Interbike in 2011 including Advanced Sports International (ASI), Electra, Gita, BH Bikes, Raleigh, SBS/Redline, Scott USA, Pivot Cycles, SIDI and Specialized.

This year Interbike celebrates its 30th anniversary of producing trade events for the bicycle industry. Last year’s edition of the show was attended by 24,700 industry professionals, of which were 12,200 retail buyers from every state in the U.S., along with more than 1,800 international retailer buyers from 67 countries and 560 journalists.

Prior to the Interbike expo, more than 3,500 bicycle retailers and media will gather in Bootleg Canyon’s world-class cross country mountain bike trails, downhill-specific courses, pump track, closed road course and eBike demo track for hands-on experience with the industry’s latest bikes and accessories. This festive outdoor event is the leading bicycle industry demo event, imitated by many others around the world.

For more information about Interbike 2011, visit www.interbike.com or check for updates at www.interbiketimes.com.

About Interbike

The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.

Interbike celebrates 30 years of serving the industry, beginning with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas.

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SOURCE:
Maura Lansford, SOAR Communications

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