Knock-off “Shimona” parts showing up at shops

Unscrupulous manufacturers mimic the name of well-known brands

Components News
SunRun Cassette

The fabled SunRun cassette. Photo courtesy of SunRun.

Caveat emptor (buyer beware). In the bicycle industry those words usually only apply when buying used goods. But according to a report from Bicycle Retailer and Industry News, bikes are showing up in shops in need of repair sporting brand name knock-off components stamped with such dubious names as Shimona, Shinano and SunRun.

Bikes are even showing up for assembly, new in the box, with these knock-off parts included, and frequently the buyer had no idea the parts were look-alike products and not the quality name brand they expected.

That’s generally how it goes with knock-offs, where unscrupulous manufacturers mimic the name of a well-known brand by simply changing a couple of letters so that the casual observer or someone not familiar with that product won’t notice. They even go so far as to copy the font and logo from the brand of the product they’re imitating. This can be especially confusing for customers who are new to cycling, and may be intimidated by the vast selection of bikes and components out there, as well as the high price many of these products command.

SkyEye SK-B360 Pedal

Sometimes a knock-off will copy the shape and general appearance of a product but change the name entirely, as is the case with this SkyEye SK-B360 pedal. Can you guess which pedal this is intended to imitate? Photo courtesy of Aliexpress

Shimano Saint Pedal

Here’s an actual Shimano Saint pedal for comparison sake.

In the case of SunRace, a well-known brand with operations in Taiwan, Europe, and North America, the knock-off problem has been ongoing. Their mimicking competitor, SunRun, is a Chinese brand whose product has been around for at least 10 years, and appear to be much more widespread. SunRun components are available from at least a handful of online retailers that can be found via a Google search.

SunRace tried suing SunRun for intellectual property rights violations, but foreign companies rarely succeed when going up against Chinese companies on their home turf. Cheap labor, reduced environmental restrictions, and attractive postal subsidies make it easier for countries such as China to undercut name brands with knock-offs. And the problem is certainly not unique to cycling. Louis Vuitton, Apple, Nike, and Under Armour are just a few of the big companies that face similar chicanery.

Unfortunately, many of these knock-off products are vastly inferior to the name brand, and in the case of cycling components, may be structurally weaker, which can lead to damaged components and/or catastrophic failures and bodily harm. At minimum, they may be difficult to work on to make reliable and/or safe. Some retailers are even turning customers away, refusing to service bikes with what are essentially fake components.

SunRun Front Derailleur

Here’s a SunRun front derailleur. After a failed attempt to make SunRun change their logo, SunRace started adding a starburst to their logo to help differentiate the two. Photo courtesy of SunRun.

SunRace Front Derailleur

SunRace front derailleur with starburst in the logo. Photo courtesy of SunRace

Many of the bikes that have cropped up with these dubious parts are labeled Aspen, yet very little information can be found out about the original manufacturer of these bikes. Their distribution source appears to be Art Van Furniture, a retailer with over 100 stores in the mid-west. The bikes were part of a promotional giveaway when customers spent over a certain dollar amount. With so many outlets, expect to see these bikes showing up at bike shops and sale sites.

Mtbr reached out to Art Van and Canada-based Primo International, which is the only brand listed on the bike box. Primo International revealed that the bikes come from Shanghai, but that was all the information they could provide. Art Van Corporate has yet to respond to our request for more information.

Aspen Bike Giveaway from Van Art Furniture

The Aspen bike promotional giveaway from Art Van Furniture. Photo courtesy of Art Van

Bottom line, money doesn’t grow on trees. Many of us are tapped out and have to save up for months to purchase that coveted shiny new bike part. So wanting the best deal possible is understandable. But remember to do your research. If a deal seems too good to be true, well, you know the rest.

Photo Thumbnails (click to enlarge)

About the author: Justin Wages

As a stage 4 colon cancer survivor, Justin Wages got into the cycling world in an effort to increase his endurance after losing his left lung. As a California native and growing up with a skateboard and snowboard beneath his feet it wasn’t long before the thrill of mountain biking gripped him. Justin’s day job as a Land & Recreation Manager helps him understand the balance between conservation and trail use. He also works with his fiancé, Jeni, to bring more women into the mountain bike world with certified skills clinics and education. “My goal is to get more people on trails for health and enjoyment,” he says. “I want to help them overcome their mental or physical limitations and be the best person they can be, while expanding their appreciation for our natural world.”


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  • josh says:

    Any photos of a Shimona labeled part? Curious to see these. Also, that SunRun cogset is technically a freewheel, isn’t it?

  • Mac says:

    So someone in china is making cheap ass parts that are specd on very low end bikes while using a name similar to another company that also makes low end parts? Holy crap! Pulitzer material here!
    Josh – he doesn’t have any info of fake Shimano parts, that was just clickbait.

  • Dickachu says:

    what about overpriced “boutiques” made in china?

  • Dickachu says:

    just go to ali baba and by fake or real but not passed QC stuff, like 25$ nrt45 and surly tires tyres

  • MBR says:

    Wasn’t that a song lyric from the ’80s?

    Ma, ma, ma, my Shimona

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