Lexco Stocks New Hammer Nutrition Flavors

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Norridge, Illinois (July 9, 2008) “Fantastic!” Stupendous!” “Delicious!” The reviews are in on Hammer Nutrition’s favorite endurance fuels brand new flavors.

HEED®

Hammer’s real, effective sports drink goes completely fruity with its two new flavors: Strawberry and Melon. The subtle, yet refreshing new flavors have been added to HEED’s already popular flavors of Mandarin Orange, Lemon-Line and Unflavored. As with all HEED products, the new flavors went through extensive taste testing to make sure they were spot on. And the results are, well, tasty. Both Strawberry and Melon are available in single-serving packets and 32-serving containers.

Whey

Hammer Nutrition’s powerful protein drink just got more flavorsome with the additional new flavors of Chai and Vanilla. The 100% whey protein isolate product is the perfect base when you want to mix your own protein drink/smoothie but don’t want to add a flavor component. So get creative. Mix Hammer Nutrition Whey, HEED, Hammer Gel, fresh fruit or organic fruit juices for the perfect workout drink. Hammer’s Whey is available in single-serving packets as well as 24-serving containers.

Recoverite®

The world’s most effective recovery drink – Hammer’s Recoverite — just got tastier with the brand new pleasantly subtle Strawberry flavor. Available in both 32-serving containers and single-serving packets, Recoverite is the perfect blend to minimize post-exercise muscle soreness, rebuild muscle tissue and restore muscle glycogen. So go ahead and work out and recover with Hammer Nutrition’s Recoverite.

Hammer Bar™

The ultimate energy bar – the Hammer Bar – adds Cashew Coconut Chocolate Chip to its already popular flavors of Almond Raisin and Chocolate Chip. All Hammer Bars are a perfect pre-race meal, post-workout recovery food or an any-time healthy snack. The bars are made with natural, organic ingredients, are gluten free and contain no preservatives.

“All Hammer Products are great sellers for us,” says Karen Peterson of Lexco. “IBDs really like the care and research that Hammer Nutrition puts into their drinks, gels and bars. And the new flavors just add to the company’s already popular products.”

Says Jason Keister of Hammer Nutrition: “I cannot say enough about the new Heed and bars. These flavors hit the mark 100%. I am not just saying that because I am a Hammer guy – it’s simply true. They are delicious. The CCCC bar is more like a candy bar than some vegan healthy thing. It is soft, moist, and I had no problem consuming it and then doing a gnarly, steep climb.

The full line of Hammer Nutrition products can be found in Lexco’s free 2008 Catalog. For details, call Lexco toll-free at (800) 626-6556.

About Lexco

Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago’s west side in the 1950s. It continued as a Schwinn bicycle shop on the city’s north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexco’s cable division showcased at www.lexcocable.com. Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556.

source: Bicycle Newswire

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