Lexco to Distribute New 2008 SweetskinZ Tire Patterns




Norridge, Illinois (November 28, 2007) Black tires are so last century. With SweetskinZ tires you get art on wheels with the company’s multi-color tire patterns, and with Lexco you get easy ordering of the full line of tires including the new and exciting 2008 SweetskinZ designs.

Sweekskinz tires not only offer high performance tires in 26 and 20 inch diameters and widths from 1.95 to 2.25, but full-color graphics in 13 spectacular patterns each built into the tire during the production process. SweetskinZ tires come in eight popular tread patterns, from commuter to mtb to freeride, plus, all SweetskinZ tires make night riding safer because they reflect light. And for road commuters, 700 x 37c road tires are available in four different color schemes.

New for 2008 are a multitude of distinctive full-color patterns including Red White & Blue (perfect for showing patriotism while riding), SZ-1 with its graffiti pattern, the Digicamo for in-the-brush stealth exploration, the Native American-inspired Tribe, Pink Hibiscus’ feminine side, and the red and black dotted fade Eclipse.

“We like SweetskinZ tires for a multiple of reasons,” says Karen Peterson of Lexco. “The tires are fun for sure, but they also offer a safety function with their nighttime reflectivity. Plus the tires are extremely well made from quality materials, and dealers really enjoy the tires sell-through with many customers coming back for different patterns to install on their second and third bikes.”

“We partnered with Lexco because we believe they can provide retailers
across the country with a quick, reliable way to order SweetskinZ
tires,” said the company’s Vic President of Sales, Vic Rollins. “For
2008 we want dealers to be able to capitalize on the surge of popularity
and demand SweetskinZ is experiencing around the world and we believe
Lexco can best help them meet that demand.”

The new 2008 SweetskinZ tire designs will be available beginning January, 2008.

About Lexco
Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago’s west side in the 1950s. It continued as a Schwinn bicycle shop on the city’s north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexco’s cable division showcased at www.lexcocable.com. Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556 or log onto the Internet at www.lexcobike.com.

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source: Dan Gindling, Bicycle Newswire

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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