(Santa Fe, NM and San Diego, CA – Nov 16, 2011) Loaded Precision Products has announced that Santa Fe, NM wholesaler Bicycle Technologies International will be the company’s first distribution partner. BTI is now stocking a large representation of the San Diego, CA based company’s line of headsets, stems, seatposts, binder clamps, handlebars, grips, pedals, hubs, rims, skewers and complete wheelsets.
After three years developing the current selection of road and mountain components, Loaded reached out to BTI to expand its US dealer network. According to BTI Vice President Preston Martin, “For a relative newcomer to the industry, Loaded has covered all the bases. From a diverse selection of high quality machined products at competitive prices, to a strong marketing approach and a reliable supply chain, this will be a brand to watch in 2012.”
Loaded has developed a growing presence in the Mountain Bike component market- working with advertising partners such as PinkBike.com, MTBR.com,and VitalMTB.com to promote the brand. For a young company Loaded has received an impressive number of favorable reviews from Mountain Bike Action, Dirt Rag, VitalMTB.com, SingleTracks.com, and Decline magazines. The brand sponsors a wide variety of veteran racers such as World Cup Downhill Pro Jack Reading (West Yorkshire, UK), Slopestyle Pro Ian Killick (Kamloops, BC), Slopestyle Pro James Visser (Ramona, CA), National Downhill Pro Andre Pepin (San Diego, CA), Randy Spangler (Brand Ambassador) as well as National Based US Downhill Team Rocky Mountain East (VT). Loaded also backs major events such as Park City Point to Point, Crankworks Colorado, Sea Otter Classic, Kokanee Crankworks and the highly anticipated 2012 US National series.
Combined with a strong presence at many grass-roots oriented events as well as many international trade shows, Loaded is committed to not only increasing brand awareness, but also giving back to the cycling community. Anthony Thomas of Loaded says “This brand is my passion; I love the life that cycling has provide me, and part of my drive in Loaded is to see our brand gain presence in new markets. I speak on everyone’s behalf here at Loaded when I say we are grateful to work with a distributor like BTI, and eager to see our efforts materialize over the 2012 season.”
Source: Bill Lane