New professional team on the World Cup circuit: BMC Mountainbike Racing Team Ready for Action

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New professional team on the World Cup circuit: BMC Mountainbike
Racing Team ready for action

Grenchen, Switzerland, March 2, 2011 – The Swiss bike manufacturer BMC has now also been involved in professional mountain bike sport since January 1. The BMC Mountainbike Racing Team has set its sights on World Cup glory with a top international line-up. Established names such as the reigning German Champion Moritz Milatz and the former road racer Alexandre Moos are at the vanguard of a young team with ambitious goals.

More than virtually any other brand, BMC is inseparably associated with professional cycle racing. The Grenchen-based company has long been a synonym for success in competitive road cycling. In 2010 the BMC Racing Team notched up impressive successes with World Champion Cadel Evans in the Tour de France and Giro d’Italia. The Swiss company is now rediscovering its origins – mountain bike sport – and pinning its hopes on a long-term, deep-rooted team strategy.

“Our mountain bikes have been of a world-class standard for years. We now want to consolidate and refine our product development work with feedback from professional cross country sport, and of course demonstrate our expertise,” remarked Mike Hürlimann, CEO of BMC Trading AG. “The BMC Mountainbike Racing Team is the tip of the iceberg of our long-term involvement in mountain bike sport. We want that involvement to be an enduring partnership, so as well as the two Swiss teams Fischer and Texner we have also set up a U23 US Development Team to offer riders prospects also at junior or development level. Anyone who races on a BMC should do so in the reassuring knowledge that with the right performance, they can look forward to a professional career with us,” added Frank Schreiner, Head of Marketing at BMC. The five-man team is embarking on its first season under the sporting leadership of Alexandre Moos. “It is a gigantic prospect for me to be able to participate in shaping the commitment to mountain biking for BMC. My experience as a professional cyclist is bound to help the young riders,” explained Moos. David Chassot will be in charge of its
management.

The 2008 Olympic athlete Moritz Milatz is looking forward to wearing the BMC shirt. “For me, the BMC team is an ideal group with the right background. Living in Freiburg, I am also very close and will be able to integrate myself well. After being plagued by injury in 2010, I am truly motivated to give it my all in 2011. The materials and the environment are perfect.” The team’s other riders include Patrik Gallati, U23 World Cup runner-up and European Championship runner-up, and Julien Taramarcaz. Balz Weber will join Alex Moos in the Marathon. Their first joint race wearing BMC Mountainbike Racing Team colors will take place at the end of March in South Africa in the toughest mountain bike race in the world, the Cape Epic.

The team will be competing on the BMC models Teamelite 01 (hardtail) and fourstroke 01 (full suspension), which hit the trail with BMC’s supreme quality standards of trailblazing innovations.

Source:
Larissa Kleinmann, Sports Marketing Manager BMC,
Frank Schreiner, Head of Marketing BMC, frank.schreiner@bmc-racing.com
www.media.bmc-racing.com
Go to “Pictures”, “Teams”, “MTB Teams”, “MTB Team 2011”

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