NICA Partners With Positive Coaching Alliance



BERKELEY, Calif.— The National Interscholastic Cycling Association (NICA) has established a partnership with Positive Coaching Alliance (PCA) to ensure a positive, character-building experience for all youth athletes in NICA programs. PCA (, a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.

“From the beginning, we’ve strived to make our program about much more than being a top competitive racer, the sport of cycling has so much more to offer than that. With the support of PCA we’ll be able to strengthen that message and offer tools that help coaches build well rounded student athletes.” Said Matt Fritzinger, Executive Director of NICA.

“We are delighted to partner with NICA,” said PCA Executive Director Jim Thompson. “Together, we’ll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life.”

The PCA’s Double-Goal CoachTM online seminar will be used to educate both new and experienced NICA Coaches through its introduction to the NICA Coaches Licensing Program.

About The National Interscholastic Cycling Association
NICA is the National Governing Body for grades 9-12 interscholastic mountain biking. NICA was established 2009 with generous funding from the national founding sponsor, Specialized Bicycle Components, as well as establishing partners, Easton Foundations, SRAM and Trek Bicycles. Other fine sponsors include Clif Bar & Company, Creation Engine, GU Sports, IMBA, Primal Wear, Shimano, Mellow Johnny’s, CamelBak, Dirt Rag, Feedback Sports, Fort Lewis College, Fox Racing Shox and Mountain Bike Action. The aim of NICA is to foster the development of high quality competitive cross-country mountain biking programming for High School aged athletes. NICA provides leadership, governance and program support to promote the development of interscholastic Mountain Biking Leagues throughout the United States. For more information on NICA visit or call 510.524.5464.

About Positive Coaching Alliance

Founded as a non-profit within the Stanford University Athletic Department in 1998, PCA has the mission of “transforming youth sports so sports can transform youth.” To that end, PCA has conducted roughly 5,000 live group workshops nationwide for more than 200,000 youth sports leaders, coaches, parents and athletes. Workshop attendees have helped create a positive, character-building youth sports environment for more than 2.2 million youth athletes.

PCA trains Double-Goal Coaches®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. This coaching method takes its name from “The Double-Goal Coach,” a book by PCA Founder and Executive Director Jim Thompson.

PCA’s partnership network includes more than 1,100 youth sports organizations, cities and schools. In 2008, PCA will conduct roughly 1,500 live, group workshops across the U.S., while assisting thousands of other individuals via online workshops at

PCA has the support of elite coaches and athletes including Los Angeles Lakers Head Coach Phil Jackson as PCA National Spokesperson. The National Advisory Board comprises luminaries from the worlds of academia, business and sports. Some of the PCA National Advisory Board members include NBA and NCAA Champion Coach Larry Brown, former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott, Olympic Gold Medalist in Swimming Summer Sanders, University of North Carolina Men’s Basketball Retired Head Coach Dean Smith, Cy Young winner Barry Zito, and Kansas City Chiefs Head Coach Herm Edwards.


Matt Fritzinger – NICA

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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