NiteRider Debuts 2013 with New Line, Significant Upgrades and Value Pricing

Lights

June 14, 2012 (San Diego, CA) – For the 2013 product line, NiteRider Technical Lighting Systems shows significant innovation aimed at delivering serious light output and value pricing for cyclists.

Leading the lineup is the new Lumina Series, replacing the widely popular Cordless Series.  The Lumina will be available in three models aptly named by light output – the 350, 500 and 650.  These wireless USB rechargeable lights have approximately 40% less overall mass than its predecessor.   Noticeably smaller and lighter, these lights deliver substantial output in an incredibly compact package, making them the most versatile, no compromise lights suitable for both urban and trail use.  Even bigger news is the pricing that starts at $89.99 for the Lumina 350, $109.99 for the Lumina 500 and $139.99 for the Lumina 650.

Building upon the successes of the highly popular Mako line released last year, NiteRider re-released the line with five models geared at maximizing light output and affordability all within the $25-$65 price range.  The series includes the Mako 5.0 and three models signifying lumen output with the Mako 100, 150, 200 and 200 USB.  Riders can now have 200 lumens of light, USB rechargeable and spend $64.99.  Across product lines, the Mako and Lumina Series’ represent the best cost per lumen since the application of LEDs in cycling lighting.  Also new is the blindingly bright two-watt USB rechargeable tail light, the Solas.

Known for its top of the line, race ready rechargeables, the flagship Pro 3000 LED is now replaced with the Pro 3600, delivering 600 additional lumens with no increase in price.  The Pro 1500 LED Race is replaced with the Pro 1800 remaining at $349.00 and the 2012 favorite MiNewt 750 Pro returns in 2013 with an all new handlebar mount and a price reduction of $20.00.  “More and more often we are seeing lumens being touted as the number one attribute when talking about bike lights.  While certainly important, we believe there are other factors that also figure prominently into a well designed and performing bike light, such as beam pattern, run times, weight and price.  We pushed the limits to bring our customers the absolute best product in terms of output, performance and durability at the best possible price,” noted VP of Sales and Marketing Mike Ely.

Product will begin shipping early July and the full line live online July 1st.

About NiteRider
NiteRider Technical Lighting was founded in 1989 and is the leader in bicycle lighting.  Located in San Diego, California, NiteRider products are regarded for durability, performance and cutting edge technology combined with superior customer service.  To learn more, visit www.niterider.com.

Source: Emily Miller

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About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato has been the Site Manager of Mtbr.com for over 12 years and enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.


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