Company Doubles Lumen Output in Every Rechargeable Light
June 2, 2011 (San Diego, CA) – NiteRider Technical Lighting Systems unveiled the 2012 product line today. In an impressive move, the company revealed the entire rechargeable light line has more than doubled the light output over the previous year’s product offering. In addition to jaw dropping LED outputs, the company revealed a new entry-level series rounding out the entire line of commuter products.
NiteRider’s top of the line, race-ready light line is the Pro Series. In 2011, the flagship light for hardcore riders and racers was the Pro 1400 LED. This year, the light will now pump out 3000 lumens. The Pro 700 LED is replaced by the Pro 1500 LED. Standard units still incorporate NiteRider’s D.I.Y. software allowing the rider maximum programmability.
According to Vice President of Sales and Marketing Mike Ely, “Our designers and engineers have maximized the significant and rapid developments in LED technology. Not only are we doubling lumens, we are keeping the costs affordable for our cycling customers.” A lumen is the measurement of light output perceived by the human eye. “Three years ago, our cost per lumen was approximately one dollar. Today, our cost per lumen hovers around thirty cents. All this translates to more value for the NiteRider customer.”
The popular USB rechargeable commuter light, the MiNewt Mini.150 now becomes the MiNewt Mini.300, doubling the output and remaining the bargain price of $99.99. The top end of the MiNewt Series is the MiNewt Pro 750 with a $249.99 MSRP. The all-in-one modular MiNewt Cordless are now available in 350 and 600 lumen models.
Ely noted the company is dedicated not only to the night trail rider and racer, but all cyclists that ride after dark. “In our twenty-one year history this is absolutely our most impressive and complete lineup to date.” NiteRider’s entry-level lights start with the fun Lightning Bug and Stinger Series. New this year is the impressive Mako Series, replacing the UltraFazers. These battery operated, easily mounted units offer up to 130 lumens and range from an affordable $24.99 to $49.99.
The 2012 product line will be live online and in stores early July. To learn more about NiteRider Technical Lighting Systems, log on to the company’s new website – www.niterider.com.
ABOUT THE NEW NITERIDER.COM
Launched June 1st, the improved www.niterider.com is flanked by exceptional night riding imagery and in depth product profile pages allowing the customer to easily evaluate the product. In addition to the core product pages, product support for which the company is known is easily accessed. NiteLife features events, athletes and tips on entering your first 24-hour race. “Our products are the highlight of the site, giving customers more information and images with the ability to compare lights easily. We have created a website that celebrates the culture, lifestyle and real feel of night cycling,” said VP of Sales and Marketing, Mike Ely.
Source: Emily Miller