Norco 2010 Product Launch

26er 29er Cross Country DH Pro Reviews

Shore One

MSRP: $4,589 Frame kit for $2,035
Size: S M L
Weight: ~ 40lbs


I didn’t get a chance to ride the Shore One, so I am only able to relay comments from other media members who did, as well as the provements for the 2010 Shore One.

The Shore One and Two have a new hydroformed down tube and lighter top tube designed to be stiffer, stronger and lighter.  Norco has actually gone out of their way to try to lighten up the Shore One and Two frames by forging parts of the frame and removing none critical material in the chainstay and seat stays, as well straightening out the top tube.  A straighter top tube is normally lighter.  No worries though, there is still pleanty of stand over height to this frame.

That being said, from moving a Shore One around the show room for photos it is still on the heavy side for a freeride bike.  This is probably due mostly to the added weight of the Hammerschmidt, found only on the Shore One bikes, and the telescopic seat post.  Both very convenient technologies but added weight for sure. The Shore One without a doubt stays true to it’s heritage and birth right, it is a freeride bike designed for the abuses and finesse of riding classic shore trails.

The shore frame this year incorporates a 1.5″ headtube for strength and stiffness, a new frame yoke to increase frame stiffness, and ISCG 05 chainguide mounts.  The Shore One and Two also has a 150×12 SRAM Maxle Axle.

On the afternoon we spent riding the shore, I was, unfortunately, not riding a Shore.  But several others were, one who is currently reviewing an ’09 Shore One.  The general conciseness is that the bike is awesome, and the Hammerschmidt on the Shore One is amazing.

Speaking on drive train technology.  Norco seems to be the leader in larger bike manufacturers in pushing that envelope.  Norco has several models this year with Hammerschmidt drives and belt drives.  Norco is quick to implement innovation when it works and is useful.

The Norco Shore Series continues to be one of the best working man’s freeride bikes.  It is getting better every year and most importantly, it is remaining a confidence inspiring and fun bike to ride.

c o l o r Anodized Black
s i z e s a v a i l a b l e S//M//L
f r a m e 2010 Shore 1 frame 175mm travel
f o r k Rockshox Totem IS Coil
r e a r s h o c k Fox DHX-4 coil
h e a d s e t FSA Orbit Extreme pro 1.5″ headset
g r i p s Sunline “S” lock on grip
h a n d l e b a r Syncros FR 2014 rise bar
s t e m Sunline V1
s e a t p o s t Telescopic seatpost , double bolt top clamp
s a d d l e WTB Rocket V with chromoly rails
f r o n t b r a k e Elixer R 8″ rotor (with match maker lever)
r e a r b r a k e Elixer R 8″ rotor ( with match maker lever)
b r a k e l e v e r s Elixier R (with match maker levers)
s h i f t e r Sram X-9 for Hammerschmidt
f r o n t d e r a i l l e u r N/A
b a c k d e r a i l l e u r Sram X-9 medium cage
c a s s e t t e Sram X-9 cassette
c h a i n KMC EX 9 SL chrome super light chain
c r a n k s e t Truvativ Hammerschmidt 2 speed freeride
b o t t o m b r a c k e t with crank
p e d a l s DMR V 8 flat pedal
f r o n t h u b Sun Jumping Flea 20 mm 32H disc
r e a r h u b Sun Jumping Flea 150 x 12 32H disc
s p o k e s DT Comp black spokes
r i m s Sun Equilizer 31
t i r e s Kenda Nevagal 26 x 2.50 Stick E , Cap Casing

A quick note on the Shore Three.  This year the frame has been kept simple with non hydroformed tubes to keep the price down and the affordability high.  With an MSRP of $1,785 this bike is great for a beginner or infrequent freerider.

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  • Gregg says:

    Judan belt seems like a really lame name to me.

  • Francois says:

    I love the black and red treatment on the 29er. It looks like a great spec too all the way to the Conti Race King tires. How much is this bike??

  • Crown says:

    Doesn’t anyone edit this stuff?

    “…her drive to bring biking to everyone, most importantly, woman…”

  • Ciku says:

    this bike is sexy!!

  • xBoehmix says:

    This bike is awesome!!!

    I ordered one today. In year 2006 I got a A-line 2004 and sold it couse it was too short and too heavy of wheigt.

    No matter it was in size S but the Size M Norco Team-DH 2005 of a freind was also too short! In every curve my knees smashed against the stanchions… I never could ride this bike in seat. Last year I got a Norco Shore one. It’s too clunky for a sporty ride…

    24,6 kg’S (57.32 lbs) Are too heavy for a ride on a typical german track. Means tight, curvy and humpy. ^^ The handling of the “old” Norco’s needs getting used to on theese trails.

    But now my supplications and hopes where be heard. The Team-DH ’10 is everything I wanted and still want. <3 Hell yeah!

  • xBoehmix says:

    Now I got one. =D It’s the perfekt DH-Bike!!! It is long enoungh the fork is in the right angle for highspeed but it is easy ro handle. Even more than my last Norco the Shore one 2008. I love it!

  • Pingback: Norco Judan Belt Review « News « Norco Bikes

  • david says:

    I need someone to sell me on the NORCO miami as DH and I would sell that bike that I love there help me and tell me the price

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