Norco 2010 Product Launch

26er 29er Cross Country DH Pro Reviews


Norco 2010 Products

We just spent the last couple of days up in Vancouver B.C. riding, photographing, and getting time on the 2010 Norco products.

On the whole it appears that over the past year Norco has sat down, put their heads together, pulled in new team mates, engineers, and has busted out with a very strong bike line up for 2010.  Even the smallest details have been paid attention to, slight changes have been made to fit rider’s needs, another new and ‘real’ bike for women has emerged, colors and art design have matured, frames have lost weight, price points have come down to match the economy, and technology has advanced with custom carbon bikes, belt drives and new frame engineering. And more than that, the bikes are great to ride. This coming from me, with a lukewarm opinion of four-bar designed bikes.

Use the report list below to quickly jump to a section.  If you want specifics on a certain model along with price and photos, please just ask in the comments.

Bike Reports:
Team DH and Dh
Team Carbon XC
Judan 29er Belt Drive
Phena (woman’s all mtn)
Shore One
Empire 5 SE and Empire 5
Random Bikes Photos

What caught our eye this year?

Team DH and DH

MSRP: $4,750 and $2,700
Size: S M L
Weight: ~ 40lbs

Whoa, a legit DH Team bike for sub $5000.  That is great to hear, ride, and look at.  This bike got some key changes to meet the needs of riders without destroying their pocket books.  Good brakes, suspension, cranks, derailleurs,bars and stem (pretty much the key parts of a bike that are a pain to buy after market).

For 2010, the frame is a whole new design with a more angular, oversized down tube and straighter top tube. The rumor mill has it that Norco caught a bit of flack on some of the forums for having such a curvy top tube last year.  So they changed it. Not only to meet riders needs, but a straighter top tube actually weights less anyways, so win/win all around.  To shed a bit more weight, the shock mount for the frame no longer comes with a flip link.  Last year there was a link to adjust BB height, this year the frame is set to the lower BB height, period. The new down tube has increased frame strength and torsional stiffness as well.

The Rockshox Boxxer Team fork and Rockshox Vivid Coil rear shock are both smooth and balanced.  The spring rate for the rear shock will increase as the frame goes up the size scale.  The Elixir CR brakes are very powerful and should make the majority of riders very happy.  And actually, as a side note, the reach adjust on the Elixir is very well designed, easy to use, and totally works.

Norco is moving with the times and gives the Team DH Sunline V1 bars and stem.  711mm or 737mm wide bars depending on size of frame.  Again, showing that in today’s market frame size isn’t the only thing that has to change between a L and S bike.  I’m very glad that Norco has come to understand that a Large rider and Small rider should start out with different variations on equipment lengths, though the 737mm wide bars could add some issue in tight riding.

I got to spend a whole afternoon on a Team DH riding the shore.  For some of the classic tight and skinny trails the bike was a bit big, but when sections opened up to steep and fast, the bike was incredibly smooth and a joy to ride.  With the 64 degree head angle the bike loved to just point and shoot as fast as it could down the trail.  Rock gardens be damned, the suspension would just soak it up.

Frame color this year got a great make over.  The race inspired design and the anodized red highlights on the derailleur, brakes, hubs and more really make the bike visually awesome.

The Norco DH bike for $2,700, almost jaw dropping inexpensive, uses the same frame as the Team DH but with more affordable components.  I didn’t get any time on the less expensive DH, but talking to others it appears to be just fine.

Team DH specs:

color Black/Red
sizes available S//M//L
frame 2010 Team DH frame
fork Rockshox Boxxer Team
rearshock Rockshox Vivid Coil
headset FSA Orbit DL integrated 1.5” to 1-1/8”
grips Sunline “S” lock on grip
handlebar Sunline V1 19 mm bar grey 711 or 737 mm
stem Sunline Boxxer direct mount stem , grey
seat post Double bolt white Norco 2014 Alloy
saddle WTB Silverado with nicro tubular rail
front brake Elixir CR 8″ rotor
rear brake Elixir CR 8″ rotor ( with match maker lever)
brake levers Elixir CR (with match maker lever , rear only)
shifter Sram X-7 with match maker lever
guide E-13 LG | Guide
rear derailleur Sram X-0 Short cage
cassette Sram DH cassette 11-26 T
chain KMC EX 9 SL chrome super light chain
crank set Shimano Saint 170 mm
bottom bracket with crank
pedals DMR V-12 Mag pedal black
front hub Sun Jumping Flea 20 mm 32H disc
rear hub Sun Jumping Flea 150 x 12 32H disc
spokes DT Super comp triple butted spokes
rims Alex Supra D welded alloy double wall
tires Kenda Nevagal 26 x 2.35 Stick E , Cap Casing

DH specs:

color White/Red
sizes available S//M//L
frame Norco 2010 DH frame
fork Rockshox Boxxer Race
rear shock Marzocchi Roco Coil with piggy back
head set FSA Orbit E 1.5 R for fit with 1-1/8″ steer tube
grips Norco design MTB grip
handlebar Funn Fat Boy 30 mm rise triple butted
stem Funn RSX direct mount
seat post White norco 2014 alloy
saddle WTB Silverado Comp
front brake Avid Elixir 5 8″ rotor
rear brake Avid Elixir 5 8″ rotor
brake levers Avid Elixir 5
shifter Sram X-7 9 sp trigger
front derailleur E-13 LG/Guide
rear derailleur Sram X-7 med cage
cassette Sram PG-950 11-28T 9 sp
chain KMC Z-9000
crankset FSA Gravity Moto X Mega Exo 36T
bottom bracket with crank
pedals Norco alloy with replaceable pins
front hub KT TW-1 F 32 x 20 mm alloy sealed bearing
rear hub KT Y-15R rear 150 x 12 mm alloy sealed 9 sp
spokes Black stainless spokes
rims Sun Equalizer 31 32 H
tires Maxxis Ardent 26 x 2.4 2 ply / 3C 885 G

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  • Gregg says:

    Judan belt seems like a really lame name to me.

  • Francois says:

    I love the black and red treatment on the 29er. It looks like a great spec too all the way to the Conti Race King tires. How much is this bike??

  • Crown says:

    Doesn’t anyone edit this stuff?

    “…her drive to bring biking to everyone, most importantly, woman…”

  • Ciku says:

    this bike is sexy!!

  • xBoehmix says:

    This bike is awesome!!!

    I ordered one today. In year 2006 I got a A-line 2004 and sold it couse it was too short and too heavy of wheigt.

    No matter it was in size S but the Size M Norco Team-DH 2005 of a freind was also too short! In every curve my knees smashed against the stanchions… I never could ride this bike in seat. Last year I got a Norco Shore one. It’s too clunky for a sporty ride…

    24,6 kg’S (57.32 lbs) Are too heavy for a ride on a typical german track. Means tight, curvy and humpy. ^^ The handling of the “old” Norco’s needs getting used to on theese trails.

    But now my supplications and hopes where be heard. The Team-DH ’10 is everything I wanted and still want. <3 Hell yeah!

  • xBoehmix says:

    Now I got one. =D It’s the perfekt DH-Bike!!! It is long enoungh the fork is in the right angle for highspeed but it is easy ro handle. Even more than my last Norco the Shore one 2008. I love it!

  • Pingback: Norco Judan Belt Review « News « Norco Bikes

  • david says:

    I need someone to sell me on the NORCO miami as DH and I would sell that bike that I love there help me and tell me the price

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