Norco April 2012 News


Bikes Are Cool!

Are we finally shaking off Mr. Winter and getting to some springtime weather? March has come and gone and it was a wet one around here. I still managed to ride pretty much every day last month, even if it was a quick rip in the morning with my pup, or a commute in to work. I didn’t miss one longer ride on the weekends either; the training plan was all checked off, WhooHooo. I’m ready for some sun though.

You know, as the title says, bikes are cool. I’ve been lucky enough to ride a 2012 SIGHT for the past couple of months. Wow, this bike rules! It is frisky and fast, climbs like a billy-goat on EPO and always seems to want more. I can see why this bike was recently named TRAIL BIKE OF THE YEAR!! It deserves it. Man that’s a fun bike. If you have a chance, swing a leg over one soon, it will not disappoint.

Thinking back on some history, this adds to the 125 being named DIRT JUMP BIKE OF THE YEAR in 2003 and the VPS 6 winning Mountain Biking Magazine Bike of the year in 2005. Shortly after that our VPS SHORE won “best gear of the year” award from Explore Magazine… Being Canadian, we just don’t hype up these accolades enough… too funny. Well, bottom line is, we are building some kick ass bikes these days. Keep up the good work bike division and engineering team.

On the road side of things, although most Sundays this year have been building the base kms, a few weeks back my riding group dropped across the border and hit the Chilly Hilly event down in Seattle Washington along with about 5,000 other riders. That was a fun way to really kick off the riding season in earnest.

I’ve been rolling a 2012 Threshold as my dream winter bike. Lots of fender clearance, fun to ride. I know, some of you are just cringing at the thought of me using a full carbon bike as a winter bike but really Cyclocross bikes make perfect winter bikes and the Threshold is a bike that just wants to go play.

Due to all the rain we have had, I’ve only had a single sunny day teaser ride this year on my new 2012 Valence. I believe that is the ultimate (road) dream bike for me. I’m hoping to get another ride soon down in sunny California on our trip to the Sea Otter Classic down in Monterey. That aught’a be fun. And then one short week after that, I’m off to my spring pilgrimage to Moab Utah for a week back on the mountain bike again. It doesn’t get any better than that. Mountain, road, mountain, road – repeat and enjoy.

As I said before, bikes are cool and I just want to go ride. Seeya out there !!!

Steak Sauce

Design a Jay Hoots PosterYour Design Could Win!

We want you to design a poster for Jay Hoots. We have provided you with all the resources you need to get started. We will pick the best designs and post them to our Facebook Page then pick our favorite concept and apply it to a poster.

Do you want to design a poster that will be given out at Norco events around North America? Here is your chance!

We want you to design a poster for Jay Hoots. We have provided you with all the resources you need to get started. Come up with a concept and submit an image of the design by emailing it to We will pick the best designs and post them to our Facebook Page then pick our favorite concept and apply it to a poster. The person that designs the winning poster concept will receive a Jay Hoots autographed jersey and a set of Shimano XT Disk brakes. The new poster will be unveiled at the upcoming Sprockids Fun Day on BC’s Sunshine Coast.

In order to qualify the poster needs to include the Norco, Shimano, RockShox and Kenda Logos on it as well as at least one photo of Jay Hoots.

Good luck, now get designing!

Hoots Poster Contest Info

Kicking off the World Cup Season in Pietermaritzburg

The First world cup came early this year with Pietermaritzburg South Africa hosting the season opener March 15-18th. The 2012 race season showcases some of the stiffest competition ever on the circuit and the South African course is designed to separate the strong from the week. Equipped with stiffer suspension, light-weight parts and dropper posts the racers would surely have to pedal their way to a victory. There would be no coasting here.

Heading down to the first race of the season was more Norco DH Athletes than you could shake a stick at. Even with Ben Reid out with illness the lot included Jill Kintner, Bryn Atkinson, Dan Stanbridge, Duncan Riffle, Olie Burton, Ludovic May and Isak Leivsson.
With 7 athletes racing on the 2012 Norco Aurum this was a great test for the work put in by Norco engineering and the Dirt Norco Race Team.

Qualification Round

In qualifying Jill Kintner was able to come in for 5th spot for the women. This placed her in a great fighting position for a podium spot in the finals. In the men’s elite category a whopping 134 racers came out to compete. In his first world cup back since injury Jill’s partner Bryn Atkinson qualified competitively in 18th place. Shortly behind was Dirt Norco’s Duncan Riffle in 37th and Oliver Burton in 48th. Super-D specialist Ludovic may and Norwegian rider Isak Levisson squeaked through to the finals in 74th and 75 spots. Unfortunately Dirt Norco’s Dan Stanbridge flatted and missed qualification for the main event.


After a further day of practice the finals came around. With enough moisture to keep the dust down, the track was fast, hot and punishing. It was clear far ahead of time that fitness would be a major consideration in winning the season’s opener.

In the women’s race, Jill faltered slightly in the top section before fighting through and gaining time back down the course. Jill climbed up one spot from qualifying finishing on the podium in 4th spot. In the men’s field, competition is even tighter. The fight for top 50 seems nearly as competitive as the fight for top 5. Bryn took a quick start before bogging down in the pedally bits and finished as the Norco top male in 24th position. Oliver Burton had by far his best race to date in an extremely impressive 27th spot. The newest addition to the Norco roster is Dirt’s Duncan Riffle who finished his first race on the Aurum in 37th place; 3/10ths of a second behind was Norwegian rider Isak Leivsson. Ludovic May finished in 68th position.

4. Jill Kintner (USA) Team Norco International 8.492

24. Bryn Atkinson (Aus) Team Norco International 0:10.657
27. Oliver Burton (Gbr) Team Are Bikepark By W-Racing 0:11.178
36. Duncan Riffle (USA) Dirt Norco Race Team 0:13.211
37. Isak Leivsson (Nor) Norco Bicycles 0:13.491
68. Ludovic May (Sui) Norco Factory Team

The 2012 Norco Team is the largest it has been and has more talented riders than ever before. The first World Cup is out of the way and we have a bit of a wait before Italy’s Val Di Sole kicking off on June 2nd. In the meantime, you can stay in tune with the latest racing in the British National Series and the upcoming Sea Otter Classic.

Source: Norco

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