Norco Bicycles Internationally Acclaimed with Trail Bike of the Year Award


Canada’s own Norco Bicycles is honoured to announce that the Sight 2 model has just been named “Trail Bike of the Year” by the UK’s What Mountain Bike (WMB) magazine. Norco is thrilled that our bikes are earning some well-deserved attention from across the pond. And the Sight’s UK connection doesn’t end there: UK-born Norco engineer Owen Pemberton was an integral part of the team responsible for bringing this award-winning mountain bike to life.

The trail bike category is known to be crowded with a number of worthy contenders, and the strength of the field makes the Sight’s victory that much sweeter. WMB pitted 20 of the industry’s leading trail bikes against each other, subjecting each to a rigorous and comprehensive performance test. Expert test riders carefully considered all aspects of the bikes in contention: frame geometry, suspension, pedaling efficiency, handling and the less quantifiable yet equally important ‘fun factor.’ The Sight exceled in every category. “What’s remarkable about the Sight,” says WMB, “is how strong it is in every area of trail riding that you throw it at.”

Designed to be a multipurpose, go-anywhere bike, the Sight matches astonishing climbing efficiency with confidence-inspiring descending prowess. The bike’s versatility has everything to do with Norco’s proprietary Advanced Ride Technology, which optimizes the suspension for both pedaling efficiency and bump absorption, enabling the bike to perform exceptionally well in a wide range of conditions. The Sight’s frame is engineered to be stiff, strong and light – all characteristics that trail riders look for in a bike.

The Sight’s superb technical features are the result of meticulous attention to detail and focus on rider experience, but specs alone don’t paint the whole picture. The reviewers at WMB point out that the Sight “takes whatever skill and fitness you have and immediately starts to multiply that ability.” And that means more fun for the rider. “From the outset it was a goal of mine to create the perfect trail bike,” says Pemberton. “This award shows that we managed to achieve that. I’m pretty humbled to be honest.”

Read the full article in What Mountain Bike (WMB) magazine here.

Source: Dustan Sept

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