Norco News December

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Wow, Another Year Wrapping Up

I just can’t wrap my head around 2011 being almost done. It seemed like just yesterday I was in a pool starting training for my ½ Iron event – and that was last January. Yikes, where did this year go? So much has happened. The new 2012 bikes are arriving and look sharper than ever, the economic climate here in Canada seems to be finally picking up with some bright light at the end of the tunnel, many programs that we will be involved in next year are coming together and getting firmed up – and soon we are off to jump-start yet another fantastic year.

I’m especially excited about Norco’s commitment to the Enbridge Ride to Conquer Cancer events again in 2012. You will yet again see our smiling staff there to help you out with tech support at all 4 events across the country. Oh yeah, and if you are signed up and riding and maybe thinking about a new bike this spring, there is incentive programs that will add up to $150 to your fundraising goals with the purchase of a new Norco road bike. Check out the Valence series bikes if you want to see some beautiful world class road worthy GranFondo/Charity ride type bikes. That is my new ride for 2012…Read More

Rain, Mud, Snow and Your Winter Tire choice

Your mountain bike has only two points where it touches the ground. That in itself makes your tire choice extremely important in how your bike pedals, corners and gets you over the slippery bits. Without the proper tire choice an excellent rider can be left in the dust (or mud) of a less-skilled, well tractioned rider. The basics of tire choice come to a few simple concepts: tread, width, pressure and diameter.

Tread pattern makes a huge difference in how a bike will handle on the trail. While an ultra-knobby tire may be good on the roots, without an open pattern it could very easily clog in the mud…Read More

A Great 2011 Year in Review

It is hard to believe that it is already December. Another year has passed so quickly that it feels as if it was sand slipping through our fingers. That said, in retrospect we got we got a lot done in 2011. From shows to events, road trips and races there were a lot of great things that we have accomplished over the past year. Here are a few of the highlights…Read More

Source: Norco

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