Norco Opens Cap’s Westwood Cycle Partnership Store


Norco Bikes is proud to be partnered with the Cap’s Westwood Cycle retailer chain in opening the first Norco Partnership Store. This new store is a Norco Branding tool that highlights the Norco Bike Line, proprietary brands such as Axiom and Adam’s Trail-A-Bike as well as Norco’s many distributed brand offerings.

Through this new partnership Norco is able to control the image of the brand and develop a complete store lineup within the Norco distribution system. Norco’s National Sales Manager Paul Neilson says, “We are very excited to partner with the Caps Westwood Cycle team to provide the best cycling experience for the community of Maple Ridge. Our extensive Norco bike line and top flight brands combined with the retail expertise of the Caps Westwood team should prove to be a dynamic and leading edge cycling retail store. The Norco retail partnership program opportunity has been launched with Cap’s Westwood Cycle and will be extended to all quality Norco retailers across North America in the near future.”

Cap’s Westwood Cycle’s owners Glen and Kelly have opened this new location of Cap’s Westwood Cycle in conjunction with Norco to offer a quality, unique product and branding story to the residents of the Maple Ridge BC area. This Norco Partnership store is the third retail location that Glenn and Kelly own, all three being Norco dealers.

Discussing the partnership store, Kelly adds, “We places a huge value on the relationships we have built and continue to build with the vendors that we choose to present to our customers. We added a second location 3 years ago and have created a best in class shopping experience. Partnering with Norco for our third location, we are able to improve upon our already sterling product offering and service reputation.”

Kelly Continues, “With many brands offering “concept” type opportunities, Norco has set themselves apart by making a significant financial commitment to secure the rights to stock and showcase their product in our store. Norco is dedicated to working closely with us by assisting inĀ  marketing objectives, inventory management, warehousing, staff training and other valuable resources. It is this commitment that has set Norco apart and created this partnership opportunity.”

Source: Dustan Sept, Norco Products LTD


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