Press Release September 15, 2010
Well I figure it’s time to start talking. As many have heard Troy Rarick has sold Over the Edge Sports in Fruita Colorado to George Gatseos and Ross Schnell. But just when you think that Troy has retired or the era of Over the Edge as we know it is “sold out”; let me tell you a little more about it. You’ll see that it has actually taken a huge step forward.
Over the Edge Sports opened in downtown Fruita CO (an empty downtown) April 23, 1995. Little did anyone know that the passion of a few locals and what many in the bike industry described as “a foolish place to open a bike shop” The OTE Fruita crew led by myself, Troy Rarick; built trails, started a fat tire festival and hacked out a stapled together guide book of a dozen local rides. Much has been told of that story and to jump ahead; Fruita Colorado and Over the Edge became an international sensation as the best new Mountain Bike destination in the world. Troy, OTE and most local riders were carried along in the wave of “Fruita Singletrack” and the explosion of passion over these local hand built bike trails in the Mesa County desert. In 2010 the Grand Junction Daily Sentinel valued that assert tot he local economy to be $24,000,000 annually with about 100,000 riders coming every year. Fruita-Grand Junction mountainbiking is HOT!
In 2007 Over the Edge Sports in Fruita; owned by Troy Rarick founder of the Fruita MTB movement and the Fruita Fat Tire Festival, began a partnership with two other destination bike shops. In 2008 Over the Edge Sports Hurricane Utah opened as well as Over the Edge Melrose South Australia. Over the past couple years there has been a split personality if you will of the Over the Edge Fruita store and certainly an even more eccentric duality in the role of founder/owner/GM – Troy Rarick. Maybe it was the gray hair, maybe it was the divorce or maybe it was insight but I knew I needed to get control of my schizophrenic life. I knew I had to organize if I was going to move forward in this Over the Edge Global idea and I knew that meant selling OTE Fruita.
Enter some new out of state investors?… no way. OTE is a passion based business that lives to provide people an amazing life experience via mountain biking in amazing destinations around the SW USA and the world. So it took a while to let the “right” people step forward and solve this business equation. Enter George Gatseos and Ross Schnell; OK they really entered the Over the Edge scene in 1995 and 1996. George and Ross are the perfect successors to the OTE legacy and took control of Over the Edge Fruita September 1, 2010.
Ross Schnell being our first sponsored young racer at a mere 14 years old. Now as the Single Speed Mountain Bike World Champion and a much celebrated international pro racer sponsored by Oakley, Trek and Crank Brothers. It is my pride and joy to see Ross take over with George the Legacy of Over the Edge in our home town of Fruita-Grand Junction Colorado. Ross will continue to tear it up in the world MTB scene and will be occasionally in the shop but mostly behind the scenes, testing the coolest products and setting the tone for how sweet it is to be a part of Over the Edge Sports.
George and I met in 1996 riding in what is now known as the North Fruita Desert or “18 Road” to the locals of that time. If you have been a part of the Fruita Fat Tire Festival in the past decade or so you have probably met George. He has helped run the Festival in Fruita for 11 years and worked in Over the Edge before that. We met when George was still in high school and he spent much time racing bikes in the valley before he turned to building his successful business and real estate legacy here. George’s business skills will be a strong addition to the Over the Edge brand and with the rest of the OTE Staff will insure a quick and effective service to anyone who drops by Over the Edge at 202 E Aspen Ave in Fruita.
Troy will continue his passionate role of riding bikes around the world and searching for “the next great place” as well as marketing and working with the Over the Edge Stores as an adviser and liaison to the wonderful partner brands we have hand selected for our stores. Troy will of course still be working the Fruita Fat Tire Festival, the 18 Hours of Fruita as well as designing Edge Cycles custom bikes built here in Grand Junction and working on a new edition of the Fruita-Grand Junction Fat Tire Guide as well as some other books coming soon. Troy is also working with the other locations to establish Fat Tire events in Hurricane as well as in Melrose South Australia (everyone should ride with a kangaroo) Between all of this and searching for the next OTE destination, I will live, ride and base out of Fruita CO. I am proud to be a 40 year native of the Grand Valley and proud of my little contribution to the local economy, style and international reputation. In other words; “I wont wander very far”.
Thank You for the 15 years of amazing support and the sharing together in turning Fruita Colorado into an icon in the MTB world.