pART Project – Velo Village – Salt Spring Island, British Columbia

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24 Ways to Support Cycling in Africa

Velo Village celebrates rural cycling: here, there, everywhere. When SRAM Marketing wizard, David Zimberoff, reached out with an opportunity for us to contribute to cycling in rural Africa the answer was yes. The question was how?

“Start,” he said, “with a 100 bike parts. Make art. Auction the art. Give the proceeds to World Bicycle Relief.” And just before Christmas 24 boxes, each containing 100 high-quality brand spanking new SRAM components, arrived on Salt Spring Island and the work began.

A wish list of noted Island artists was put together and, within days, all the boxes were gone! Salt Spring is one of more than 450 islands that dot British Columbia’s southwest coast. It’s a feisty, artistic community where the natural world equally inspires and challenges its residents. This June, we’ll see how 24 incredibly gifted individuals connect art from parts for Africa!

A Worthwhile Challenge

Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM lays down for groups of noted, hand-selected artists.

The works they create are displayed and auctioned off with all proceeds from auctions being donated to World Bicycle Relief.

The Cause

World Bicycle Relief serves people in underdeveloped regions of the world who suffer from lack of access to health care, education, and economic opportunity. With a bicycle you can travel four times farther, carry five times more, and save up to three hours a day in travel time (based on a 10-mile commute). So you can get to a doctor, to school, or to work faster and more safely. Doors closed by distance are now opened, as is the way to a better life.

http://www.sram.com/partproject/velo-village/art.php

Source: Tyler Morland

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