Action Outdoor brand continues to expand Freeride MTB support
(Goleta, Calif.) 04.16.12 – Action outdoor brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has signed professional athlete Paul Basagoitia to its freeride mountain biking team. Basagoitia, 25, of Minden, Nevada, has been a fixture in the competition circuit since 2004, when he burst onto the scene by winning the slopestyle event at Kokanee Crankworx in Whistler, British Columbia, a title he successfully defended the following year.
“Paul takes a seasoned and strategic approach to competition and has demonstrated an ability to consistently push the limits of freeride mountain biking,” says Toshi Corbet, Teva’s sports marketing manager. “His presence will be a huge addition to Teva’s freeride team.”
Teva’s partnership with Basagoitia is also a result of his success at the annual Teva Mountain Games in Vail, Colorado. Basagoitia won the Teva Slopestyle event in 2009 and 2010, and placed second in 2011.
Basagoitia will bring his technical skill and bold, daring style to an already stacked roster of Teva mountain biking athletes that includes Cam McCaul, Kurt Sorge, Jeff Lenosky and Sam Pilgrim. Basagoitia, Pilgrim, Sorge and McCaul will all be competing at Kokanee Crankworx Whistler and Kokanee Crankworx Les 2 Alpes where Teva is presenting sponsor of the Best Trick Showdown, a rider-judged, best trick jam featuring the world’s best riders throwing down the biggest and most challenging moves of the year.
“I’m so pumped to be a part of the Teva team! Teva in its entirety represents everything a professional athlete wants as their support system. It is so nice to feel reassured by a company that genuinely pushes me to reach my potential with riding,” says Paul Basagoitia.
The partnership comes on the eve of Teva’s newest bike collection launch which includes seven new styles, following the original original Links and Pinner, all developed in conjunction with its team of athletes. The Links Mid, Crank Mid, Crank, Joyride Mid, Joyride, Roller and Freewheel will be available starting mid-July 2012.
Source: Rynell Cook