Pedro's Appoints Jeffrey Bramhall to its Operations Team




HAVERHILL, Mass. (March 29, 2010) – Pedro’s announced today the hiring of Jeffrey Bramhall, effective March 17, 2010, as Operations/Logistics Manager. Prior to arriving at Pedro’s, Bramhall was a key member of the Landry’s Bike shop (top 100 retailer-Boston, Mass.) operations team.

“Jeff was a strategic recruit for us. With a pedigree like Landry’s Bike Shop, he comes with a solid understanding of operations and what it takes to delight our customers,” said Matthew Simpson, COO/(CEO ) of Pedro’s, Inc.


Bramhall counts five years in the bike industry and brings the experience, knowledge, and expertise of working for one of the most superlative retailers in the nation.

“It is hard not to admire Jeff already. His energy and knowledge of the day-to-day operations and warehouse is contagious. As we continue to improve our operations, Jeff is our guy,” said Jim Hale, Key Account Sales Manager.

Bramhall will manage the Pedro’s warehouse operations and global logistics at its new Haverhill, Massachusetts’s facility. He is tasked to assure customer fill rates and delivery performance using lean operational practices.

Jeff is also contributing writer and media coordinator for the Verge New England Championship Cyclocross series and Cycle Smart International. He is an avid bike racer on the road and cyclo-cross but before that, he honed his racing prowess as a one-time bike messenger on the streets of Boston.

“It’s been great to see Jeff fit right in. He added value day one. I am delighted to have him on our team,” added Simpson.


About Pedro’s:
Pedro’s is a Haverhill, Massachusetts, USA-based supplier of high quality bicycle tools, lubricants and care products created with a focus on sustainability. Pedro’s is the official tool and lube partner to the Garmin-Transitions Pro Cycling Team and the LUNA Women’s Professional Cycling Team. Pedro’s products have been helping elite champions reach the podium and commuters reach the office since 1989. To learn more, visit, or email

source: Wendy Booher
Booher Media Group

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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