Pimp My Ride: Norco Aurum gets royal purple treatment

FSA industry insider goes all out on this customized DH bike build

DH
Norco Aurum Yellow Custom

Do you still have a DH rig or you have you traded it in for an enduro bike? Photo by Patrik Zuest

With enduro bikes becoming ever more capable, you have to wonder, who needs a downhill bike? To be honest, it probably doesn’t make sense for most people. However, when the terrain gets properly steep and chunky, there’s absolutely nothing better than a proper big bike.

And if you happen to live a couple hours from a bike park like Whistler, it’s a no-brainer. That’s why Patrik Zuest, who works for FSA, decided to build this incredible Norco Aurum. The FSA offices are located just outside of Everett, Washington, which is a short jaunt from prime riding destinations such as Bellingham, Vancouver, Squamish, and of course, Whistler.

Zuest’s build includes Fox Suspension, Magura stoppers, Maxxis rubber, custom decals from STIKRD, and of course a number of FSA products. Scroll down for the close ups. Just try not to drool too much.

Norco Aurum Yellow Custom

Gradient FSA cockpit. Having the degrees listed on the handlebar is a nice touch for setup. Photo by Patrik Zuest

Norco Aurum Yellow Custom

Who knew a magenta headset and pink spacers could look so good? Photo by Patrik Zuest

Norco Aurum Yellow Custom

Grips match the spacers, of course. Photo by Patrik Zuest

Norco Aurum Yellow Custom

For these hand built wheels, Patrick laced up Hope Pro 4 Evo Hubs to 28H FSA Grid rims with DT Champion spokes and Wheel Fanatyk splined alloy nipples. Photo by Patrik Zuest

Norco Aurum Yellow Custom

If you’ve ever tried to do purple accents on a build, you’ll appreciate how well these decals, nipples, and hubs match up. Photo by Patrik Zuest

Norco Aurum Yellow Custom

Another look. Photo by Patrik Zuest

Norco Aurum Yellow Custom

The color scheme continues out back. Photo by Patrik Zuest

Norco Aurum Yellow Custom

Patrick has matched the Fox 40 Air up front with a Float X2 in the back. Photo by Patrik Zuest

Norco Aurum Yellow Custom

It’s the little details. Photo by Patrik Zuest

Norco Aurum Yellow Custom

The neon Magura RT7 calipers are almost a perfect match for the Norco’s OEM paint. Photo by Patrik Zuest

Norco Aurum Yellow Custom

Patrick would like to thank FSA, Fox, Hope, Magura, and Norco for helping him put together this amazing build. Photo by Patrik Zuest

And Mtbr would like to give a shout out to STIKRD for sending this photo set over. If you’re interested in doing custom decals, check out their website at www.stikrd.com.

Photo Thumbnails (click to enlarge)

About the author: Mtbr

Mtbr.com is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.


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  • Eh Tee says:

    So do you have to know someone at Fox to get two kashima products that actually match? This looks beautiful, but if the fork and x2 looked like most mortal’s, it would be ruined!

  • Patrik Zuest says:

    Eh Tee: They are getting much more consistent with the finish. Actually a 2016 shock and 2017 fork and are the same finish.

    Josh Saiz: I absolutely love the brakes (have them on my wreckoning as well). Cant compare them to the guides, but compared to the saints I ran (which I also loved) better modulation and more power. The lever doesn’t have that same “solid” engagement I loved on the shimanos, but once used to the feel I am sticking with the Maggies as I have much more control and plenty of power for my tubby 240lbs.

  • Patrik Zuest says:

    Thanks to MTBR and Stikrd for the feature on this bike.. might have to do some more fun bikes in the future!

    BTW those are FSA GRID (not Gris) rims. 28h Alloy with a 4mm offset and 27mm inner width, so I am pretty confident running them on a DH bike!

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