Primal Wear Adopts Portion of Popular Cherry Creek Trail, Donates Jerseys for Volunteer Patrol


Apparel maker gives 45 jerseys to new Volunteer Courtesy Patrol

DENVER – June 8, 2011 – Cycling apparel-maker Primal Wear announced today that it has adopted a portion of the popular Cherry Creek Trail in Denver and has donated 45 custom-designed cycling jerseys to the newly formed Volunteer Courtesy Patrol, which will provide oversight and education in the city’s park and trail system.

“The Cherry Creek Trail is a huge asset to this community and it’s a huge asset to our workplace,” said Primal Founder and President Dave Edwards. “Primal and its employees have ridden this trail commuting to work, on lunch rides and with their families for many years and we’re thrilled to be able to give back to something that’s given us so much enjoyment.”

The Denver-based company will provide trail maintenance and trash removal for approximately one mile of trail and three acres of surrounding land between South Quebec Street and Evans Avenue. Primal will also provide a small bike service station just off the trail with water, materials for flat tire repair and an air pump.

The service station is located just a few hundred feet from the Primal offices at 7700 Cherry Creek South Drive, Suite 106, and will also feature educational material from Denver Parks and Recreation.

In addition to adopting the section of trail, Primal is donating 45 custom jerseys to the new Volunteer Courtesy Patrol, a joint program organized by BikeDenver and the Denver Parks and Recreation.

“Denver Parks and Recreation is very thankful to Primal for their ongoing commitment to the Denver bike community and for donating jerseys to the volunteers who will provide eyes and ears for the Denver Park Rangers while encouraging positive and safe behavior for park users,” said Denver Parks and Recreation Assistant Director of Natural Resources Susan Fry.

The volunteers will assist city park rangers to educate users about park and trail safety rules and courtesies in four of Denver’s most popular spaces; the Cherry Creek Trail, South Platte Trail, City Park and Washington Park.

“It’s great to see Denver companies like Primal Wear that are willing to step forward and help make our communities a better place to live, work and play,” said Piep van Heuven, executive director of BikeDenver. “Primal Wear’s sponsorship of the Bicycle Volunteer Courtesy Patrol will help keep some of Denver’s favorite parks and trails safe and friendly, and they are setting a new standard for businesses that support their local community by adopting a section of Denver’s signature Cherry Creek Trail.”

For more information about the Volunteer Courtesy Patrol, visit

About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear ( has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.

Source: Alex Strickland

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