Primal Wear Launches Redesigned Website to Match its Renewed Focus



Primal Wear Launches Redesigned Website to Match its Renewed Focus

Site reflects emphasis on technical cycling clothing as well a graphic design

DENVER – November 8, 2010 - Primal Wear, a leading designer and manufacturer of technical cycling apparel, today announced the official relaunch of, which provides access to extensive content of the companies branded and custom clothing lines. The redesigned site emphasizes the company’s renewed focus on technical cycling wear, as well as the range of graphic designs the company is known for.

Navigation improvements allow users to easily browse between the company’s 2011 road, mountain, triathlon and lifestyle clothing lines. Primal’s product line growth is reflected with more product content and detailed technology descriptions of proprietary fabrics and chamois designs.

“We have always been known for our bold graphic designs,” said Dave Edwards, founder and CEO of Primal Wear. “Cyclists also want clothing that performs, and during the last few years we’ve made a major effort to develop and offer technically advanced products. The new site emphasizes our technical focus and celebrates our company history of great graphic design.”

Highlights of the new site include the following:

  • New look and feel
  • Comprehensive fit guide for all product categories
  • Women’s specific sections
  • Downloadable custom design templates
  • Photo gallery of custom team kits
  • Online order management that allows shipping and billing of custom kits to individual team members (will be added soon)
  • Press room with all new content
  • ETeam sign up for exclusive deals, updates and event notifications
  • Primal Facebook and Twitter links
  • Mobile phone and iPad compatible content

Also featured on are links to causes supported by the company such as Bikes Belong, the International Mountain Bicycling Association (IMBA), National Interscholastic Cycling Association (NICA), American Diabetes Association, Denver Children’s Hospital and Trips for Kids International.

“Primal the company and its website is a labor of passion for the sport we love,” continued Edwards. “We look forward to updating the site with new information on a regular basis, and we hope people will go there and find something they like.” is the company’s main website for its branded and custom product lines. Cyclists interested in custom clothing only can go directly to Both URLs have been completely redesigned.

About Primal Wear

Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear ( has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.


Chip Smith, SOAR Communications

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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