Primal Wear Sponsors IMBA World Summit


Voting under way in jersey design contest to choose official Primal-produced summit apparel

Denver – May 7, 2012 – Primal Wear is helping put on one of the biggest advocacy gatherings on the globe this October, sponsoring the International Mountain Bicycle Association (IMBA) World Summit in Santa Fe, N.M.

The Denver-based cycling apparel maker is a “Fat Tire” level sponsor of the summit, which takes place every two years and brings together leaders from all corners of the cycling industry, land managers, politicians, tourism partners and cyclists from around the world. The sponsorship includes apparel and cash contributions equaling $15,000.

“We’re very fortunate to have a close relationship with IMBA through years of partnerships in our shared home state of Colorado and elsewhere,” said Dave Edwards, Primal Wear founder and CEO. “We’re honored to be sponsoring the World Summit at this level, and we’re looking forward to attending and learning more about the recent challenges, successes and future plans of IMBA.”

As part of the sponsorship, Primal and IMBA recently held a jersey design contest that solicited artwork from cyclists around the world. Three finalists’ designs are now on the IMBA Facebook page where voting is under way to choose a winning design, which Primal will produce as the official event jersey.

“Primal has been a fantastic supporter of IMBA going way above and beyond their membership dues to sponsor the 2012 IMBA World Summit,” said IMBA Development Director Rich Cook. “They have also created a custom jersey program for our chapters and affiliates that helps them raise money for trails projects. This kind of support really fuels our mission.”

In addition to supporting IMBA and the World Summit, Primal is heavily involved with other national cycling advocacy groups, including Bikes Belong, League of American Bicyclists, Alliance for Biking and Walking and Adventure Cycling Association. Primal also sponsors many events throughout Colorado along with supporting the Sea Otter Classic and Bicycle Leadership Conference with high-level sponsorships.

Source: Alex Strickland

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