Race Face launches progressive new web site for 2010


VANCOUVER, BC – March 31st, 2010

Race Face Components Inc., one of North America’s leading producers of high-end mountain bike components, apparel and protection, has officially launched their latest contribution to cyberspace. Our quest for cutting edge technology and great design never ends. Witness the new Race Face website – a veritable work of art aesthetically, yet lightning fast and packed with innovative features.


Highlights include a pull down CSS menu that allows users to preview all products, a rollover chart that indicates intended usage for components, and of course, the debut of the Spring Summer Soft Goods and Protection line.

The SS 2010 Collection line is not only online, but is arriving at Race Face retailers as you skim this. Prepare yourself: The Buzz Collection is about to launch a little plaid-tastic into your world, d3o innovation joins the protection line, a killer street wear collection sure to make your buddies drool, and for the ladies, the highly sought after For Her collection.

The 2010 Race Face site is compact and efficient to say the least. The source code itself is contained on a single page of code – 2800 lines of it to be exact. Other features include a fully customized Word Press installation, allowing over 100 riders to login individually, post and maintain blog content. All blog posts feed live to the Race Face homepage, as well as streaming live via RSS to the Pinkbike homepage.

Pinkbike’s mad geniuses have helped us develop a proprietary video player, allowing site users to access Race Face video in full HD if they choose. The new site also incorporates PHP List, an open source newsletter management system that updates the nearly 70,000 Race Face fan club members.

To celebrate the launch, we’d like to give some schwag out! We’ll keep it simple – be the first to email marketing@raceface.com with the correct answer to any or all of the skill testing questions. Please note – 1 question per email. Good luck! Hint: all answers can be found on the new Race Face web site.

1. What is the number and name of the CE safety regulation that all Race Face protection must be certified under? Prize – 2010 Flank Leg Protection
2. What did Frankie Vass name his alter ego? Prize – Respond 45mm stem
3. Name all riders sponsored by Rocky Mountain. Prize – Atlas FR bar
4. What’s the worst situation Paul Basagoitia ­ clai­ms to have been in? Prize – Race Face Taperlock Jeans


About Race Face Performance Products:
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number professional teams and riders. For more information, visit www.raceface.com.

source: Julian Coffey
Global Marketing Manager – Components

Julian Coffey | Global Marketing Manager – Components | raceface.com

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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