Red Bull Illume iPad App Puts World’s Best Sports Photography at Your Fingertips


New Application Wins Coveted FWA Mobile of the Day Award for Cutting-Edge Creativity

Santa Monica, CA—June 27, 2011—With a jaw-dropping collection of the best in action and adventure sports photography, the Red Bull Illume HD iPad app is now available – and has already earned the prestigious FWA “Mobile of the Day” award for June 27. The free app optimizes the iPad’s large-format context to allow users everywhere to experience the Top 250 photos from the world’s premier action and adventure sports photography contest – Red Bull Illume – in an “enlightened” (illuminated) lightbox-style display. Sports and photography enthusiasts who coveted the spectacular limited-edition book of photos reviewed by the contest’s judges can explore and share the same images themselves, with the addition of detailed commentary and backstories. Those who can’t make it to a stop on the Red Bull Illume world tour of the contest’s Top 50 photos can enjoy their own personal exhibition anytime, anywhere, on their iPad tablet. And fans who eagerly await word of future Red Bull Illume events will appreciate the convenience of an automatic news feed.

Established in 2000, the FWA (Favourite Website Awards) is an esteemed, industry-recognized program designed to showcase projects from around the world that combine cutting-edge technology with inspirational ideas to lead the way for future generations. Receiving nearly five million visits each month, the FWA portal points to the latest and best in creativity and innovation on the Internet. As its name indicates, the FWA Mobile of the Day award specifically honors mobile content, from browser games and mobile sites to apps for smartphones and tablets. Red Bull Illume HD will be featured on the FWA portal throughout the day of June 27 and will subsequently be added to the FWA Mobile winner archive:

The Red Bull Illume HD app is available for free download at the iTunes store. Developed by Zooom Productions Inc. and produced by Red Bull Media House exclusively for the iPad (all versions), the app extends the Red Bull Illume experience to a premium online setting. Each of the Top 250 photos is captioned with background information including photographer bios, and many of the Top 50 photos also provide audio commentary from the photographer. Other features include technical/equipment information on how the shots were achieved, as well as the ability to download images, use them as iPad wallpaper, and share them online. In addition to background information on the contest, the app automatically retrieves up-to-the-minute news directly from the Red Bull Illume website, including the latest on the world tour exhibition schedule and events.

About Red Bull Illume
The world’s biggest action and adventure sports photography competition, Red Bull Illume celebrates the photographers who travel to the ends of the earth and risk life, limb and equipment to capture a magical moment. The second Red Bull Illume Image Quest, conducted in 2010, produced a stunning collection of images. A total of 22,764 photos were submitted to the contest by 4,773 photographers hailing from 112 countries. Fifty-three distinguished photo editors from around the world assessed 250 semi-finalist photos and designated the Top 50 images – featuring incredible athletes such as extreme sports legend Travis Pastrana, top-ranked surfer Jordy Smith, champion cliff diver Orlando Duque, and groundbreaking skateboarders Daewon Song and Geoff Rowley – which currently tour the world in unique outdoor lightbox exhibits. Of those, the editors named 10 category winners and one Overall Winner, Chris Burkard of the United States, at a ceremony held at Dublin’s Trinity College in August 2010. Tour stops have included Miami, Charleston, Houston, and Denver and continue around the world.

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