Revin is meticulous about all the details of the build, including the packaging and delivery to the customer.

Revin is meticulous about all the details of the build, including the packaging and delivery to the customer.​

What is it

Our friends at JensonUSA piqued our interest with a new line of components that they're launching, Revin Cycling. Long impressed by their execution and commitment to quality and service, Revin Cycling is worth a look.



The Revin team is comprised of lifelong cyclists with decades of industry experience, backed by the bicycle retailer Jenson USA. Revin Cycling has access to the world's premier manufacturing facilities in Asia and the relationships required to produce a competitive product. Wheels are built to our team's specifications and meticulously tested in the real world, at the factory, and through our independent test partner ACT labs, one of the most highly regarded bicycle component test labs.

It's a balance between the  wheel components and a a build that the parts can handle.

It's a balance between the wheel components and a a build that the parts can handle.​

From initial design to packaging and opening of the box when your wheels arrive, Revin touts the customer will have a great user experience from installation, riding and customer support should anything go wrong. And with carbon wheels, most riders like knowing that this very light, often abused product is backed by a good company.

Revin Cycling is launching five wheelsets that promise to improve performance. Wheel spec and build are paired to match what the components and the rim can handle.

From the semi-aero profile of our R35 road wheel to the asymmetric rim design on our E27 and E29 wheels, each rim is purpose-built to get the ideal balance of strength, stiffness, weight, and durability, according to product managers at Revin.

In the end, it's about the ride. Revin tested the wheels extensively on the rockiest descents of Southern CA

In the end, it's about the ride. Revin tested the wheels extensively on the rockiest descents of Southern CA​

DT Swiss hubs have become the standard of reliability and performance. Their hubs are lightweight, reliable, and have years of track record. It was the ideal choice to pair that hub with Revin's rim even though they cost higher than most hubs. For spokes, Revin chose Sapim, Belguim's premier spoke company a ride quality that is noticeably better than generic options.

All Revin wheels are put through Revin's quality control process to ensure that the set that arrives on your doorstep trued, tensioned and ready to roll.

We want wheels that don't call attention to themselves during the ride. But it's nice when they look good as well and complement the rig.

We want wheels that don't call attention to themselves during the ride. But it's nice when they look good as well and complement the rig.​

Product Details:

E27 Pro wheels sport a 30mm internal rim width.

E27 Pro wheels sport a 30mm internal rim width.​

E27 Pro and E29 Pro MTB Wheels

MSRP $1599
· Carbon hybrid modulus rim with asymmetric design · 30mm internal rim width
· DT Swiss 240 straight pull hubs
- Includes 54t ratchet upgrade (18t ratchet installed)
· Sapim CX-Ray spokes
· Available in 27.5" (E27 Pro) and 29" (E29 Pro) wheel sizes · 15x110 Boost Front, 12x148 Boost rear
· Weight: E29 Pro Set - 1615 grams
· Weight: E27 Pro Set - 1535 grams

E27 wheelset features DT hubs and Sapim spokes for under $1200

E27 wheelset features DT hubs and Sapim spokes for under $1200​

E27 and E29 MTB Wheels

MSRP $1199
· Carbon hybrid modulus rim with asymmetric design · 30mm internal rim width
· DT Swiss 350 straight pull hubs
· Sapim Race spokes
· Available in 27.5" (E27) and 29" (E29) wheel sizes
· 15x110 Boost Front, 12x148 Boost rear
· Weight: E29 Set - 1730 grams
· Weight: E27 - 1660 grams

R35 road wheels feature a heat dissipating braking surface to allow carbon braking sidewalls to perform reliably on very long descents.

R35 road wheels feature a heat dissipating braking surface to allow carbon braking sidewalls to perform reliably on very long descents.

R35 Road Wheel

MSRP $1199
· Carbon hybrid modulus rim
· Proprietary heat dissipating brake track · 35mm rim depth
· DT Swiss 350 straight pull hubs
· Sapim Race spokes
· Rim brake specific
· 700c wheel available with QR axle
· Weight: R35 - 1540 grams

We'll get a pair of Revin wheels to test soon to check the experience and put the wheel through its paces.