Ritchey Design Launches Revamped Consumer Web Site With Online Store

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New consumer Web site includes product, sponsored team and women’s cycling information, a corporate blog and the ability to purchase Ritchey products online

SAN CARLOS, Calif. – July 8, 2008 - Ritchey Design, a leading developer and manufacturer of high-quality road and mountain bike components, today announced the launch of its new consumer Web site, which includes the ability to purchase products online with fulfillment through independent bicycle retailers.

Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride, a philosophy Ritchey calls, “Fit Logic.” Ritchey Design also offers a complete line of innovative products ranging from saddles to carbon wheels for professional racers and the serious weekend rider. With the new Web site, consumers will be able to easily purchase Ritchey products with the help of Ritchey Design’s extensive network of authorized retailers.

“More and more consumers are using the Internet to find the products they need,” said Steve Parke, general manager and vice president of marketing for Ritchey Design. “Ritchey’s authorized retailers provide knowledgeable service and are key to helping cyclists get the most from their bikes. There is no other substitute for the service of a good independent retailer. The new Ritchey site will help consumers find the products they want, along with the service and support of a shop.”

When consumers place an order through www.RitcheyLogic.com, orders are posted in a special queue. Within one business, authorized Ritchey retailers, with product in stock, will ship those orders within 24 hours. Open orders not selected by retailers revert to Ritchey Design for fulfillment.

The new site features detailed information about Ritchey Design products, sponsored teams, news, cycling tips and a blog. Online purchases are only available to consumers in North America, and sales of Ritchey’s line of Break-Away travel bikes will not be available when the new site launches.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

source: Maura Lansford

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