Road ID adds Philanthropy to Holiday Cheer



Road ID adds Philanthropy to Holiday Cheer

Company Delivers $110,000 to Charity

San Francisco, CA – (February 4, 2011) – In wrapping up the holiday season, the world’s leading athletic identification provider announced that its Holiday Giveaway generated $41,000 to complete a year-long and wide-ranging philanthropic initiative from three promotions that resulted in $110,000 in cash donations to its charitable partners.

The Holiday Giveaway, which ran from November 3rd until December 31st, offered Road ID fans the opportunity to enter in one of four ways: following the company on Twitter or Facebook (both free), by making a $5 donation to charity, or purchasing a Road ID.

Road ID gave away over $10,000 in prizes — including a Grand Prize Package of a choice between a LIVESTRONG Fitness Package, a Trek Madone 6.9 and a Trek Speed Concept 9.9. Three Runner-Up Prize Packages included a choice of two Garmin products: the Edge 500 or Forerunner 410, as well as a Giro Ionos Helmet, a pair of Oakley LIVESTRONG Jawbone glasses, a pair of Newton running shoes, and a $200 Road ID shopping spree.

Grand Prize winner Lawrence Doruelo of Bloomingdale, Illinois, chose the Trek Speed Concept – the company’s blazingly fast new tri bike — with an MSRP of just under $9,000. “As a college student, I never thought I’d even get to look at the Trek Speed Concept, let alone touch it,” said the 19-year-old aspiring triathlete, “Thanks to Road ID, not only am I safer while training but I also have an unbelievable bike.” The runners-up were Kathy L. of Fall River, MA; Phil M. of Milwaukie, OR; and Dave G. of San Antonio, TX.

This event was a continuation of the company’s charitable focus in 2010, which benefits a range of charities across the country.

Road ID’s marketing director, P.J. Rabice, said, “The fitness community stepped up enormously throughout 20010 and especially during the holidays. We specifically designed the Holiday Giveaway to be “social,” philanthropic, and easy to enter. The end result was people having a lot of fun and making a significant difference with our charities.”The charities that benefited from the 2010 Road ID initiatives are: Arthritis Foundation, ASPCA, Autism Speaks, Leukemia & Lymphoma Society (TNT), Juvenile Diabetes Research Foundation (JDRF), Levi’s Gran Fondo Charities, the Davis Phinney Foundation,, USA Cycling Dev’t Foundation, Susan G. Komen (Race for the Cure), National MS Society, Wounded Warrior Project, and the Lance Armstrong Foundation (LIVESTRONG).

About Road ID

Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist. His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that Edward did not carry ID during training. The near miss was the catalyst for the creation of wearable ID gear for outdoor enthusiasts. Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Ankle ID, the Shoe ID, and the Fixx ID (necklace) and is a staple for professional and amateur athletes alike. For more information about Road ID, visit:


Kelly Blake

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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