April 30–May 2, 2010
Rocky Mountain Bicycles is pleased to announce the media launch of its all-new 2011 Element RSL and MSL platforms at the Sympatex Bike Festival in Riva del Garda, Italy this coming weekend.
First launched in 1996, Element was one of the first lightweight full suspension bicycles on the market, and since then it has gone on to become one of the most enduring platforms of all time. “In fourteen years, Element has remained relatively unchanged and it has been our most successful model in the history of our brand. We knew that if we were going to update it, we had to do our homework and do justice to the Element name”, commented Pete Roggeman, marketing manager for Rocky Mountain.
With the launch of Element RSL and MSL, Rocky Mountain is targeting two kinds of cross country racer. Rocky Mountain’s product manager, Alex Cogger explains, “Racing has evolved considerably over the years. While some racers want pure World Cup performance, some want a bike that can tackle gnarly all-day epic racing. While Element RSL and Element MSL share DNA, their geometry and spec reflect their intended use; RSL has more aggressive race oriented geometry and MSL has slightly relaxed angles for those all-day epic adventures.”
Rocky Mountain drew from their extensive suspension development history and stable of World Cup racers in the creation of new Element. Cogger continues, “We’ve employed technologies in this bike that no other company else is using at the moment. Those technologies combined with input from riders like Geoff Kabush and Marie-Helene Premont has resulted in what we think is the most technologically advanced cross country race bike in the world.”
source: Peter Vallance