February 9th, Grenchen (Switzerland): Swiss 4X and BMX racer Roger Rinderknecht hits the UCI World Cup circus on BMC bikes in 2010. The podium of the mountain bike 4X World Championships is waiting for Roger and BMC. The qualification for the BMX Olympics in 2012 is also on Roger’s agenda.
Mike Hürlimann, BMC Chief Executive Officer, explains the strategic decision: „BMC always had their roots in the mountain bike sport. It’s just not on everybody’s mind anymore, due to the big success of BMC road bikes during the last years. We are in the strong opinion that we will be able to increase the brand awareness within the important mountain bike segment again by forming a strong partnership with Roger. Our Fourstroke, Trailfox, Speedfox und Supertrail models have already been receiving great test results in the worldwide media, but the input from Roger, who is a well experienced racer and freerider, will be very useful for us to keep on progressing in R&D. We are really looking forward to an exciting and valuable partnership!”
Roger can’t wait to be back in business: “I have been training a lot after breaking my upper arm in August last year and I am back at 100% of my former riding performance. The new partnership with BMC is an additional and big plus of motivation during these grey winter days. The development of the ultimate 4X weapon is in full progress and I can’t wait for the season to begin!”
Roger can count on the support of his new bike sponsor BMC, but also on his long-term partners Oakley, iXS, SR Suntour, DT Swiss, Onza, Crankbrothers, as well as his brand new components sponsor Syncros.