Okay, we admit it right off the bat: that is a hokey title and we’re really too late to try using it. According to our friends at The Weather Channel, we’ve missed the peak. But that has never stopped us from kicking a pun until it begs us to stop, and in this case the title does actually have some bearing on our content. As in, we have a whole bunch of new colors to show off.
We rolled out some new graphics and colors on the Tallboy Carbon in our last newsletter, and since then have been stealthily bringing in new colors and graphics across some other models. We’ve been trying to time each new look to coincide with the foliage peak in a different region of the country, but it’s been a fickle autumn, and in spite of what they’d like you to believe on teevee, this whole meteorology gig is not very predictable…
But the change is happening, with the same inexorable grace that mother nature exhibits as she slips out of that summer outfit into something more seasonally appropriate. Check these out:
There’s a new Superlight (above)
And a new Juliana
The Jackal gets a bit brash
And the same treatment carries over with some tweaks on the Butcher
As well as the Nickel
Plus, we’ve got a stripped down and badass new look for the Tallboy Al
All of which look pretty darn hot on our newly revamped, all singing, all dancing, slicing, dicing Bike Builder.
While we’re talking about new graphics and slipping into something a little more seasonally appropriate, we’d also like to point out that we’re selling some fresh race kits on our webstore.
This stylishly cut and decently priced garb is made for us by Champ-sys, and while some might question the thinking behind offering short sleeve jerseys and bib shorts while winter is staked out just over the horizon, we would like to say two things:
1. Cyclocross. Harden up and learn how to hurt, and do it while looking awesome in your Santa Cruz race duds.
2. Think of this as inspiration for next year, as a catalyst for your New Year’s resolutions. A present to yourself predicated on a promise to honor the aforementioned point to harden up. Buy everything a size too small, and wear it in front of the mirror once a week all winter long. If you get fatter, that’s on you. We’ve designed in vertical stripes, which have some degree of slimming effect, but if you turn into the Sausage Creature from binge-eating your way through the holidays, the stripes aren’t going to do much to soften the hammer-blow to your self esteem when you catch a glimpse of yourself turning corpulent. When thought of in that light, and compared in price to three month CrossFit commitment (to say nothing of the resultant chiropractic bills), this kit is next to free!
See? We’re looking out for your best interests here. And if racing isn’t your thing, we’ll happily direct you toward the perfect counter to that style. EVERYBODY looks good in this, trust us.
Source: Santa Cruz Bicycles