It has been a crazy busy first quarter of a year here at Santa Cruz Bicycles. In the past six weeks alone, we’ve introduced the Superlight29, Highball aluminum, Tallboy LT and Tallboy LTc bikes, as well as launched our Custom Color Choice Program. Normally, we’d want to kick back for a while, go for some bike rides, take some naps, maybe work on our tans in some place with a swim-up bar, give ourselves a round of high-fives for a job well done. Only problem being that most of us here don’t tan that well. That means we need hats if we want to go on vacation. New hats, dammit!
And, as is often the case, one idea begets another, and so the new hat turns into…
.. A Whole New Pile Of Soft Goods! Gotta have a Syndicate hoodie and shirt to complement the hat, right? It is race season, after all, and the Syndicate are off to a mighty good start:
But if it’s cold enough to still wear a hoodie, maybe a nice warm watch cap would be more in line:
Meanwhile, there are new Tallboy LT t-shirts, to help wait on the new bike in fitting style:
We’ve got some new Nomad t-shirts too, so that Nomad owners can show their pride:
And on a less model specific note, there are also a couple new styles of t-shirt just landed:
All these are here, in stock, and up for sale on our webstore. You’ll also find selection of season-appropriate drinking receptacles, banners, stickers, and just about any part needed to fix a Santa Cruz bike, should the need arise. We’ll be here, taking those orders and shipping them, building bikes and riding them, thinking of new hats. Nope, there is no swim-up bar, but the riding is pretty good. We can live with that.
Source: Santa Cruz Bicycles