The format proved enormously effective in delivering a consistent message to both sales staff and dealer base. By first bringing in the sales reps to preview the 2012 line and discuss sales initiatives, information could then be accurately and immediately relayed to dealers in private meetings held during the subsequent ScottWeek dealer days.
2012 apparel preview showroom.
New for 2012, SCOTT brings helmets into the US.
By establishing a more intimate atmosphere with a dedicated accessories showroom, including the brand new helmet line, and courtyard bike line presentation area, SCOTT was able to provide buyers more personal, one-on-one attention to fully explain both product and brand strategies. Dealer response to this approach far outstripped expectations, and resulted in nailing down a substantial percentage of preseason orders.
SCOTT core shoe and glove offerings.
“Focusing our efforts and condensing the time we spend with our sales team along with our dealer network not only paid off from a time management perspective, but we also effectively maintained the stoke amongst all channels targeted during ScottWeek in Deer Valley”, noted Adrian Montgomery, Marketing and PR Director of SCOTT Sports’ Bike Division. “We exceeded order expectations during the event by a huge margin and if this is an indicator of what 2012 is going to look like for SCOTT Sports we are absolutely going to grow, not only next year but for years to come.”
The stage is set…
Dealer meetings were an overwhelming success.
Bookending ScottWeek with the bike DealerCamp, also held in Deer Valley, proved a bonus as well. It gave the opportunity to greet prospective dealers and give them an immediate introduction to the quality and integrity of the ever growing SCOTT brand.
Marketing/PR Director US Bike