SDG USA's Bicycle Division Is Purchased

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Huntington Beach, CA – March 18, 2009: Leading bicycle saddle maker SDG USA’s Bicycle Division has been acquired by its former General Manager for an undisclosed sum, the company announced today. Tyler Anspach, who has been with SDG for eight years, formed SDG Components LLC and the entity purchased the Bicycle Division’s inventory, intellectual property – including worldwide patents and trademarks. Anspach will serve as President of the Huntington Beach, CA-based enterprise.

SDG’s Motorsports division will not be affected by the purchase of the Bicycle Division and SDG founder Jerome Mezzasalma will retain ownership of the Motorcycle Division

“I’m really looking forward to building upon the brand’s foundation, 14 years in the marketplace,” Anspach said.We have solid, long-term relationships with all our suppliers, distributors, teams and athletes, all who will be active in the product development realm as well.”

Anspach said that he and SDG Components management team is currently building an advisory board, comprised of product development specialists, athletes and bicycle industry veterans.

“Tyler has been a solid employee and lived the brand for the past eight years,” Mezzasalma said. “I know he’ll do everything in his power to maintain the standards that we’ve achieved and keep reaching for new technologies and innovations.”

SDG COMPONENTS are distributed in over 30 countries, including the following North American Distributors: Action Bicycle, BTI, Cyclone Bicycle, QBP in the United States and by Orange Sport Supply in Canada. SDG is a global leader in saddle technology, spec’ing OEM on major industry leading brands. SDG is renowned for developing the first Kevlar-covered saddle in the early ’90s and their latest innovation, the I-Beam, which has revolutionized the means by which a saddle affixes to an integrated post. The I-Beam relies on a single beam instead of rails, and the seat post clamp features a one-bolt adjustment.

Anspach also mentioned that the company will announce its elite-level mountain, road and BMX sponsorship roster within the next two weeks.

For additional information visit:

www.sdgcomponents.com

Taipei Show Booth # J717

source: Bicycle Newswire

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