Joe Murray, mountain biking legend/hall of famer/racer/designer/builder, is now building his own frames under the name Sendero Cycles. Sendero means “trail” in Spanish, and they are located in Flagstaff, AZ.
In this video, Joe shows us his version of the Fat Bike, an all purpose expedition bike (note the 3 bolts per bottle cage design, for 40oz. canteen bottles). Also, shown is a custom Sendero cruiser capable of two up riding.